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2. Walking the Walk, Lead Generation Kate Dunn THURSDAY, FEB. 16 • 10:30–11:45 If you are selling cross channel direct marketing campaigns or plan to, you should know how to execute you own lead generation campaign. Learn what goes into a successful lead generation campaign in our industry including the list, the offer, the creative and the sales integration. Walk away with what you need to plan, set expectations, execute and evaluate your own campaigns. Great for owners, sales and marketing management and sales professionals. 10. Today’s Direct Mail: Print’s New Role In An Omni-Channel World Kate Dunn THURSDAY, FEB. 16 • 2:00–3:15   Print has the power to attract, engage and deliver critical information to enhance customer experience. Kate Dunn will share data from several Info Trends customer communication studies and real world examples to help you leverage new technology and improve results from your print and direct mail strategies. 15. The Sales Differentiation Kate Dunn FRIDAY, FEB. 17 • 10:30–11:45 Target Audience: Owners/Presidents/CEOs, senior management, operations managers, marketing directors, sales management Sixty percent of customer loyalty is a result of not what you sell but how you sell it. Your prospects have changed the way they buy. Failure to transform your sales process results in decreasing margins and increasing attrition. Learn how your new sales process can help you differentiate your company, win more business and increase loyalty. 23. Use Social Media to Differentiate Your Sales Strategy Kate Dunn FRIDAY, FEB. 17 • 2:00–3:15   You have a 5% - 10% chance of reaching a decision maker by phone. LinkedIn offers you an alternative to cold calling if you use it to your advantage. Beat your competitors to the punch with a modern approach to selling. Sales & Marketing Kate Dunn Director, Info Trends Business Development Service Kate Dunn, Director for the InfoTrends Business Development Service and works with organizations around the world to achieve specific marketing and sales objectives. Kate is an award-winning leader in relevant, cross-channel marketing, regularly shares her expertise at industry events across the United States as well as abroad. Having published more than 30 case studies since 2003, Kate is a recognized leader in the strategic development and execution of personally relevant B2B, B2C marketing programs and employee communications. Bonus Sessions Attend these sessions FREE of charge with the purchase of one scheduled seminar. Sell More with Heat Transfer Foils Mark Schwarb Metallic and foil finishes are extremely popular in apparel design but can be intimidating to create. This class will help you feel confident adding heat transfer foil as part of your product offering. Join us to learn about CAD-CUT® Adhesive and Heat Transfer Foil in this focused and content-packed session for vinyl cutter owners. In this class, you’ll learn: • The basic principles of using foil with CAD-CUT® Adhesive for vinyl cutting • Tips for accuracy in printing single color foil • How to create multi-color foil finishes, including distressed designs and predictable patterns • Steps and techniques to mix foil with other heat transfer materials • How to calculate cost for foil printing to establish selling prices Sponsored by www.stahls.com Choosing the Right Synthetic: What You Need to Know Chris Taylor Production Marketing Manager, Growth Markets In this session, we’ll dive into all-things-synthetic, providing an overview on everything you need to know about printing on synthetic materials and how to make the best decision on which to choose for your particular application. We’ll explore the various types of synthetic materials available for printing, the characteristics of each, which applications are best suited for them, the vertical markets ripest for such output and the cost factors involved. Sponsored by www.ricoh.com


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