Grow Your Business Words That Work By Grant Engelmann By Twenty-first Century Americans have inherited an acceleration of hectic days and frenetic activity. Modern Americans demand more bang for their buck with everything from Smart Phones to Organic Food. E-mailing has been reduced to text messaging with symbols that express our emotions (emoticons), as collective attention spans grow shorter with every passing day. The following list of words and phrases are meant to communicate a lot in the shortest time possible. Imagine - Imagine is a powerful word that invites your listener or audience to take a mental vacation with you. Imagine helps you to believe for a better day. Every person develops their own moving mental picture. Imagine is an invitation to collaborate with you. Discover -Like the word Imagine above, Discover is a oneword invitation that encourages, motivates and inspires people to take action. Vacation resorts like to use this word in their ads. Discover The Possibilities is a little like finding buried treasure. Cultivate – Cultivate challenges people to grow. A statement like Cultivate Your Potential encourages your listeners to get out of their comfort zone and become the best they can be. Cultivate is 21st Century jargon for the word Educate. Investment - Investment is the new buzz-word in politics for spending. But Investment is a better word than spending because it presupposes that you will receive something of greater value in the future. Spending is a rather flat quid pro quo. Invest In The Future, Invest In Yourself, Invest In Your Career, Invest Your Time..., etc. Empower -This word encourages others to use everything at their disposal to achieve success. Empower is very similar ACCOUNTANT ACCOUNTANT BUSINESS / INDIVIDUAL • Tax Planning Preparation • Bookkeeping BUSINESS • Business Start Up Counseling • Business Start Up Counseling Are you having problems with Are you having problems with the IRS? Nils R. Lenz, MBA, RTRP • Tax Planning Preparation • Bookkeeping Give me a call. 813-782-9491 the IRS? Nils R. Lenz, RTRP Give me a call. 813-782-9491 ROLLED ENROLLED AGENT AGENT • QUALIFIED • QUALIFIED TO PRACTICE PRACTICE BEFORE BEFORE THE IRS THE B&N LENZ B&N LENZ ENTERPRISES 37023 37023 Pepper Pepper Drive,Drive, Zephyrhills, Zephyrhills, FL FL 33541-33541-3613 3613 to the word Empire. Empower gives people a sense of authority, determination and personal responsibility. Results -Americans like results and are bored with procedures. Use Results in your marketing literature and combine them with other powerful words such as phrases like Get Fast Results or Innovation + Investment = Results! Respect –Respect is BIG money in the United States. Everyone wants to be shown Respect and feel that they are Respected in their communities and Respected by their peers and loved ones. I recently heard the phrase, I Want To Respect Your Time. I instantly had Respect for the person who used that phrase. Using these words and terms regularly will increase your credibility on the job while saving time and expanding shared meaning. Try incorporating just a few of these terms over the next week. Have fun with combining new words and phrases. You may even think of a few of your own that pack a punch with your co-workers. Imagine the possibilities. You might even Cultivate a climate for your own personal promotion with very little Investment of time. About Grant Engelmann. With more than twenty years of experience training individuals, groups and corporations, Gran brings a unique and valuable perspective to the art of communication. He is a presenter on Team Building, Employee Retention, Productivity, Skyrocketing Sales and Customer Satisfaction. His seminars and workshops show people how to resolve conflict and master the skill of getting what you want through the power of humor, negotiation and persuasion. Grant may be contacted at getfit4work@ msn.com. www.facebook.com/RESPECTMETHOD; Cell: 352-403-8011 or 352-410-4904 BBUUIILLDD YYOUURR CCAARREEEERR WIITTH UUSS Likes to meet people Outgoing, Friendly Sales Outgoing personality Executive Wanted For work from home Expanding Magazine! Flexible schedule Work from home Sales experience helpful Flexible schedule COMMUNITY MAGAZINE Bridging Business & Community Together Call 813.682.9364 or sales.communitymagazine1@gmail.com April 2017 Community Magazine 5
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