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CANNABIZ 5 RAPPERS GETTING TO THE GREEN by Mehakvelli King The term “MC” was said to mean, “move the crowd.” Over the last few decades, the MC has most certainly done that. Since the explosion of hiphop, the MC has moved the crowd in many directions. From fashion to politics, rappers have used their influence to give life or death to many different brands and causes. While the cannabis culture has greatly benefitted from the hip hop community, there is a notable absence of hip hop presence in its latest movements which have literally been reshaping the map. Across the country, there are at least 24 states, including the District of Columbia that have given the citizens the right to consume cannabis for either medical or recreational use. With the potential for even more states to join the fold after these upcoming elections, a new cannabis based economy is already forming. The open use of cannabis by artists like Snoop Dogg, B-Real, Redman, Wiz Khalifa and others has helped change the way those who use the plant are viewed. Having greatly helped remove the taboo associated with cannabis, it’s time to see more emcees cashing in on this emerging billion dollar industry. Here are a few rappers that are already in on the ground floor. SNOOP DOGG Snoop and cannabis go together like peanut butter and jelly. When he first broke into the rap game in the nineties, he did with a cloud of chronic smoke following him. Snoop would later find himself as the face for many cannabis related brands. More importantly, Snoop has launched his own website, Merryjane.com The site is a lifestyle platform for cannabis consumers and people who want to know about the plant. Merryjane guarantees that Snoop will have a voice in the cannabis community for years to come. Snoop also launched his own line of products called, Leafs by Snoop. The brand includes bud, edibles and concentrates. B REAL Co-Founder of the legendary group Cypress Hill, B-Real is hardly on stage without a joint rolled. The group’s debut album solidified them as a hit in both the hip-hop and cannabis community. Later, leveraging more than 20 years spent rapping about weed, B-Real has capitalized off the brand to launch the Cypress Hill Phunky Feel-Tips glass filters and most recently winning the right to be ONE of only six dispensaries licensed to open in Orange County, California. BERNER Taking a strain and turning it into a lifestyle, The Bay Area rapper/ganjapreneur is part of a crew called the Cookie Farm that is responsible for bringing smokers such favorites as Gelato, Cherry Pie and of course, Girl Scout Cookies. Berner took the Cookie name to another level when he launched the complimentary clothing line, which soon blossomed into a full lifestyle brand including accessories like grinders and rolling plates. His celebrity co-signs in the rap world include artists like Wiz Khalifa and Young Dolph among others. Along with the music, Berner is doing a good job balancing the rap with the pack. 8 | Makin’ It Magazine www.MakinItMag.com


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