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WIZ KHALIFA What Snoop started, Wiz took to another level. Through slick videos and countless hit records dedicated to his love of weed smoke, Wiz helped make cannabis consumption even more cool amongst a younger generation. After lighting up tons of weed, it’s only right that he gets his own strain. Khalifa Kush a.k.a. KK or Wiz Khalifa OG was created with help from his Cookie’s fam. The strain along with various infused products and concentrates are available for sale in Colorado. KURUPT Kurupt’s collaboration with Dr. Zodiak has resulted in Moon Rocks, one of the industry’s most talked about strains. Along with it’s reputation for literally knocking people out, a cosign from the legendary Kurupt has helped shoot the popularity of the Strain through the roof. While Dr. Zodiak has also helped develop products for Ghostface Killah and Master Killah, Moon Rocks may go down as his most potent creation. Invest in Cannabis For rappers that love to brag about frivolously spending their money, now would be an excellent time to invest some of that cash into a few cannabis related stocks. As laws across the country continue to change, companies currently trading for pennies may soon be worth much more. Companies like Kaya Holdings, whose dispensary is regarded by some as “The Starbucks of Cannabis”, will undoubtedly be expanding their footprints once more states open for recreational usage. When this happens, expect Kaya to be a key player in the game. For those leery of the stock market, angel investing is always another option. There are plenty brands building a great customer base that could flourish with a little extra influx of cash. Placing money behind a brand that’s already established in the industry, is always a safer bet than starting on your own. Much like the tech boom, cannabis could very well turn into big money for those with the confidence and financial ability to brave out the journey Collaboration Kurput’s partnership with Dr. Zodiak is possibly the best example of a successful collaboration between hip-hop and cannabis. Kurupt’s ability to use his brand to push a new strain provides a solid template for those looking to follow in his footsteps. While there are a lot of brands that would love to see the bump in sales and recognition that an endorsement from a successful hip hop act could bring, not all would be a good fit for your image or audience. Pick wisely and remember, like any investment, patience is key. Your ultimate returns will be seen in the future, not the present. Invest Around Cannabis Some of today’s most profitable companies don’t actually produce anything. Uber, for example, is an international “Taxi” service that owns not a single car. Companies like Uber, Priceline and Amazon are all billion dollar enterprises based on making our lives a little easier. Outside of the obvious business models, there will surely be complimenting technologies and services poised to disrupt the market. Whether it’s a company like Ardent that produces a personal consumer appliance enabling cannabis users to better measure dosage or a social media platform like Mass Roots which is already connecting over 900,000 cannabis users, the first billion dollar company in the cannabis industry may have nothing directly to do with the growth or sell of cannabis. Technology can reap big returns for those who know how to pick a company. Spread the Word Cannabis is often mentioned in songs but we rarely hear rappers speak about their business dealings in the industry. While Rick Ross bragging about owning Wingstop franchises is cool, it would be considerably doper to hear Kurupt speak about his deals or listen to Snoop and Wiz speak about their many endorsements. I personally recognize the value of the MC’s words, having learned to roll a blunt by listening to Redman’s “How to Roll A Blunt.” The most important thing any MC can do now is add to the conversation. By doing so, we can hopefully continue to move the crowd, but maybe this time it will be toward claiming their piece of a multi-billion dollar industry before the window closes. 4 Ways YOU Can Get in On the Action! Twitter & Instagram: @MakinItMag Makin’ It Magazine | 9


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