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Here in Florida, your choice is clear. George Dakkak, CLU, ChFC 941-921-6630 74 SCENE | MAY 2017 on the town Proctor and Gamble. What does that brand mean to you? I do think that we are iconic in the sense that our brands and products are part of everyday Americana lives and now lives around the world. Ninetynine percent of US homes have one or more P&G products. A lot of people don’t know it is P&G. They know Crest® or Pampers®. We weren’t saving lives and we weren’t curing cancer, but we were creating and manufacturing these everyday household products that make your life a little bit better. So I got a kick out of that. And I got a kick out of working with 10,000 scientists and chemists. People don’t think of that, but somebody has to create all that.   What are some of the greatest challenge you encountered in your stints at P&G? The greatest challenge to P&G, GE or General Motors is their sheer size – the scale and global scope of these companies. When I joined P&G, it was probably $5 billion in sales in the mid 70’s with 80 or 90% of products sold in the United States.  Today, it’s $65 or $70 billion in sales and they’re probably selling products in over 100 countries. P&G’s China business is bigger than the entire business when I joined the company.  What is the first thing that comes to your mind when I say the “consumer is boss?”  For most companies it’s the customer. If you’re business to business, it’s the customer. For a lot of retail companies where we shop, it’s the customer. We always distinguish between the consumer who buys and uses our product and our customer – the retailer or distributor who sells it to you – because we don’t sell anything directly. What comes to my mind, and I’m going to paraphrase, is Peter Drucker, an important mentor to me. I cold-called him when he was 87 years old. I read half of his books when I was in Asia and I went out to see him three to four times a year. His simple view of the world was no consumer, no customer. The purpose of a business is to create a customer and serve that customer better than anyone else can. “I was an artist before surgeon.”I was a – Dr. Alissa Shulman BODY SCULPTING • BREAST AUGMENTATION LIPOSUCTION • TUMMY TUCKS • BREAST LIFT ARM & THIGH LIFTS • ARM & THIGH LIFD Sovereign Plastic Surgery Alissa M. Shulman M.D., F.A.C.S. Board Certified Plastic Surgeon 941.366.LIPO (5476) • www.SovereignPS.com 1950 Arlington Street, Suite 112 • Sarasota, FL 34239 2016-2017 Sarasota Memorial Hospital Physician of the Year I OFFER HOME INSURANCE OPTIONS 3629 Webber Street, Suite A Sarasota georgedakkak@allstate.com 104381 Everyone likes options. My office not only offers car insurance backed by a company with 80 years of experience, but also offers home insurance from several companies. Call me today! Allstate has no financial responsibility to you for any home insurance policy you purchase and would not be responsible for any claims. Allstate does not make any representations or accept liability related to operations of home insurance companies, including, but not limited to, their financial conditions. Subject to terms, conditions and availability. © 2012 Allstate Insurance Co.


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