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9 either a local Area Director or Field Representative. Churches without a local Field Team member will be supported by Man in the Mirror headquarters. 3. Flexible design. It allows churches of various sizes and various levels of men’s ministry experience to customize the challenges to fit their needs. 4. Comprehensive. The 12 challenges of The Journey address the key issues with which men tend to struggle and, if addressed, can lead to transformation. 5. Online, subscription-based resources. It is web-based, with implementation materials provided online to church leaders who have subscribed. Man in the Mirror has statistical evidence that our process of men’s discipleship works. In a 2010 independently verified survey, leaders who implemented the principles behind The Journey over the previous 2.5 years had an average 48% increase in the number of men attending their church and an 84% increase in the number of men involved in discipleship. We also have proven concepts for reaching men. Of the men who have attended MIM’s 1,400 events since 1996, (on average) 33% have surrendered or resurrendered their lives to Christ and more than 67% have joined a follow-up small group. The Next Step The Journey has been designed for three phases of rollout, four challenges at a time. Currently, Challenges 1-8 are ready and 9-12 are in development. Are you ready to see God do something great in the lives of men? To find out how the men of your church can go through The Journey, visit www.journeytobiblicalmanhood.org. 7. Commit to a Personal Ministry 8. Use Money for God’s Glory 9. Live as a Man of Integrity and Character 10. Be Shaped by Sacrifice and Suffering 11. Grow in Leadership 12. Share Jesus’ Story Each challenge consists of Faith & Life Objectives (to be given to all the men in the church), a pre- and post-assessment, suggestions for curriculum options to use in the challenge, suggested service projects and activities to engage men in the challenge, email templates, graphics files, planning timelines, and more. Although small groups are the backbone of each challenge, discipleship content can also be communicated through individual study and one-on-one discipleship. The Audience The target audience for The Journey is all men who attend church or who are open to spiritual ideas. Even a very effective “men’s ministry” will only engage 10-30% of the men in a church. The tools provided by The Journey are designed to help leaders go beyond a traditional “men’s ministry” to reach every man in the church— especially men on the fringe—and those who would not normally attend a men’s Bible study or small group. We call this the “all-inclusive ministry to men” concept. Strategic Principles The Journey employs the following five strategic principles: 1. Church-based. It reaches men by targeting those already attending churches and, through them, men in the community. 2. Supported by a field team. Churches implementing it will be supported by


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