FEATURE Overcoming Expo Overload Prepare now to make the most out of your trip to the exhibit floor of the 2017 ORRA REALTOR® Expo TIP 1: SET YOUR GOALS Before arriving at the show make a plan with specific ‘keeper’ ideas, then prioritize them. Include specific descriptions of what you want to find at the show. Here are some possibilities: • new contacts for mortgage lenders; • inspectors that perform on short lead times; or • title companies that serve specific homebuyer situations. List your priorities in order of importance and translate your goals into a mustsee list of vendors. Do some research on the ORRA website to identify the companies that will be exhibiting, and write down those that you really want to visit. It’s also smart to draw up a ‘B’ list of goals and exhibitors, such meeting new printers or tchotchke manufacturers. Tackle your secondary goals in the remaining time after completing your primary ones. Bonus tip: Ask yourself “What is the biggest problem I have in my business?” Write it down and take it to the show. Talk to exhibitors about it. TIP 2: REDUCE YOUR STEPS Once you’re at the show it’s tempting to take it all in with an initial walk-through. That can be a mistake. The last thing you want to do is shop the floor as you shop a flea market, just So much to learn. So many people to see. And so little time. Perhaps that was your overall impression when last year’s truly ginormous NAR REALTOR® Conference & Expo landed here in Orlando. Perhaps you face that predicament at every REALTOR® trade show. You are not alone: Confronted with crowded aisles and hectic booths, REALTORS® often return home with no more than a confused mass of general impressions. But it doesn’t have to be this way! You can do better! Prepare now to make the most out of your trip to the exhibit floor of the 2017 ORRA REALTOR® Expo, which takes place on October 19 at Loews Royal Pacific Resort. Trade shows can be powerful tools for learning, networking, and business profits. The secret is to plan for success, spend your time wisely, and prioritize tasks. Take a moment to learn how to do just that with these tips from trade show experts. 16 Orlando REALTOR® September / October 2017
20509OR
To see the actual publication please follow the link above