6 GROWS 2017 THURSDAY • N OVEMBER 30 8:00 a.m. – 9:00 a.m. | Ballroom East Triage and Management Strategies for Landscape Turf Practitioners Turfgrass professionals utilize both standard and emergency care practices in the management of landscaped turfgrass areas. See examples of how you can triage various turf problems. Explore effective preventative measures, sound cultural practices, and IPM strategies that are critical to reducing pest pressure and maintaining healthy turf areas. Victoria Wallace, M.S. Extension Educator, Sustainable Turf & Landscape University of Connecticut • Norwich, CT ✪ C E U NE NJ PA NALP NOFA 8:00 a.m. – 9:00 a.m. | Ballroom West Marketing in the Digital Age: Reaching Today’s Time-Starved Consumers Social media is having a huge impact on the ways we reach today’s consumer. Explore the influence of digital marketing on modern marketing strategies and tactics. Learn why digital marketing needs to be an ever-increasing part of your outreach activities in order to attract customers, including the all-important younger generation. Discover how to successfully integrate digital marketing into your overall sales strategy to earn quality leads and gain loyal customers. ✪ C E U LD LA NALP NOFA SIMA Jonathan Pedersen Vice President, Business Development Monrovia • Azusa, CA 10:00 a.m. – 11:00 a.m. | Ballroom East The Power of Nature: Our Future with Bees Bees are crucial to the reproduction and diversity of flowering plants in the landscape. Yet bees are dying at an alarming rate, threatening food supplies and ecosystems. Learn from the natural history of the bee, explore the vital role they play in the life of our planet, and better understand which plants best feed our pollinators. Examine our potential future Noah Wilson-Rich, Ph.D. with bees and how you and your clients can help protect them. Founder & Chief Scientific Officer The Best Bees Company • Boston, MA ✪ C E U LD LA ISA NALP NOFA 10:00 a.m. – 11:00 a.m. | Ballroom West Water, Drought & Trees: Fundamental Understandings Water is essential for every aspect of tree life. Discover how differences in water availability, soil drainage, and soil aeration account for growth variation in trees on both normal and dry sites. The science of tree/site water relations has tremendous tree health care implications for professionals. Appreciating how water moves in trees, transpiration issues, and tree reactions to water deficits are key steps in understanding and dealing with drought. Site heat loads, drought symptoms, and therapeutic treatments will also be reviewed. Kim Coder, Ph.D. Professor of Tree Biology & Health Care University of Georgia • Athens, GA ✪ C E U LD LA ISA NALP NOFA 11:30 a.m. – 12:30 p.m. | Ballroom East A Perspective on Perennial & Annual Diseases Many different pathogens, such as fungi and bacteria, cause diseases that mar the color and form perennials and annuals add to our landscapes. Some pathogens may even lead to decline and death of the plants. Learn how to recognize the common and not-socommon diseases of perennial and annuals; understand the factors that contribute to (continued) Cheryl Smith, Ph.D. disease development; and explore effective management options and strategies. Plant Health Specialist • UNH Cooperative Extension Director of UNH Plant Diagnostic Lab University of New Hampshire • Durham, NH ✪ C E U NE NJ PA LD LA NALP NOFA SEE YOU AT GROWS! November 29 – December 1, 2017 NewEnglandGROWS.org #NewEnglandGROWS
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