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ALL ACCESS EXPERIENCE ONE CLUB, ALL THE PERKS Never miss a collection release again! Get them all with our All Access Club! Owner, Steve Wilson, wanted to give his customers a discount to receive two collections per month and created the very first club, The Diamond Club. The company began to grow in the next few years, and with that came the addition of the quilting club. This was still two collections per month. but customers could choose between our Diamond or Quilting Clubs. Not too shortly after, the Platinum Club was added which offered customers to receive either quilting or diamond designs with the addition of the two project collections offered each month. All of these collections were sent out as separate disks and customers still had to actually print all of the tutorials from their computer. Each month Anita Goodesign was producing six standard collections per month (Diamond + Quilting + Platinum). However, this did not include large releases such as Special Editions, Premiums or Premium Plus Collections. Undoubtedly, our customers began asking how to get every single one of the six standard ALL ACCESS EXPERIENCE | All Access | 22 collections plus the large releases too! With this demand, we started the VIP club which gave customers all six collections as separate disks still. This became a very clear choice for Anita Goodesign enthusiasts due to the value of savings when choosing to be in our club. Not to mention, when signing up for any of our clubs, customers always received free gifts too! In 2015, Steve took one class at the Disney Institute that changed his outlook on everything! During the class, Steve learned about the term “Plussing.” Basically, this is done when you take a great product and make it even better by adding an additional perk without changing the price. With that being said, we launched the famous “Anita’s All Access Club”. This was the ultimate way for our customers to receive literally everything we release in one month at a very discounted price. For a yearly price of $1400 (monthly $116), customers could receive all of our standard collections in one single book. The All Access book is a full-color, magazine style, book with all of the tutorials printed out. That meant customers no longer had to spend money on ink to print each tutorial at home. All Access members would also receive all of the large collections too! The large collections range between $100 to $250, so just one of these paid for the monthly cost itself. The value was speaking for itself and customers couldn’t wait to get their hands on it! ALL ACCESS GRANTED!


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