Lancaster Real Estate Sales Joins
Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices,
part of the HSF Affiliates LLC family of
real estate brokerage franchise networks,
has announced independent brokerage
Lancaster Real Estate Sales will join
the real estate brokerage network Nov.
14 and operate as Berkshire Hathaway
HomeServices Hilton Head Realty.
The full-service brokerage is a homesales
leader on Hilton Head Island and in
the mainland communities of Bluffton and
Okatie. Hilton Head Realty is also a go-to
source for homes in the region’s premier
golf communities such as Belfair, Berkeley
Hall, Colleton River, Oldfield and Sun City
Hilton Head.
Berkshire Hathaway HomeServices
remains one of America’s fastest-growing
brokerage networks with more than
43,500 agents and 1,325 offices named
to the brand since its 2013 launch. The
brand, which carries the name of Warren
Buffett’s Berkshire Hathaway Inc., was
just recognized for “Highest Overall
Satisfaction for Repeat Home Sellers
Among National Full Service Real Estate
Firms” in J.D. Power’s 2017 Home Buyer/
Seller Satisfaction Study.
“We are thrilled to join Berkshire
Hathaway HomeServices, a brand
we’ve watched and admired for some
time,” said Broker/Owner Randy Smith.
“We believe the brand is ideally suited
for our markets with strong appeal
to luxury-home, second-home and
vacation-property consumers. It’s also
scalable -- accessible to anyone who
wants to buy or sell a home.”
Brokerage Owner Bill True said the
brand will help his brokerage recruit
and grow. “Our vision is to add an
office in Bluffton and at least double
our agent count over the next two
years,” he explained. “We’re confident
more of our area’s top professionals
will want to represent the Berkshire
Hathaway HomeServices brand.”
With their transition, Hilton Head
Realty agents gain access to Berkshire
Hathaway HomeServices’ Global Network
Platform, a powerful tool suite focusing on
lead generation, marketing support, social
media, video production/distribution and
more. The brand also provides national
and international marketing support,
professional education and the exclusive
Luxury Collection for high-end listings.
“Our company has always embraced
technology in our operations and
marketing, so our agents are eager to get
their hands on components of the Global
Network Platform,” True explained. “We
expect gains in efficiency and market
reach, which is great for our clients.”
Added Smith: “Berkshire Hathaway
HomeServices support teams and
technology will help us streamline many
of the tasks involved with running a fullservice
brokerage. This will enable us to
focus more on growing our business and
helping our agents grow theirs.”
Gino Blefari, network president and
CEO, welcomed Hilton Head Realty to
the network. “Randy, Bill and their team
are well respected in the marketplace, and
their brokerage is nicely positioned for
long-term growth,” Blefari said. “We’re
proud this group will soon represent
Berkshire Hathaway HomeServices.”
Now real estate services in Hilton Head are even better!
Berkshire Hathaway HomeServices Hilton Head Realty Owners Randy Smith (left)
and Bill True display one of their new yard signs. (Photo: Business Wire)
About Berkshire HathawayHomeServices Hilton Head Realty
Hilton Head Realty is a full-service brokerage specializing in luxury homes, second
homes and vacation property throughout Hilton Head Island and mainland
communities in the region. Visit www.HiltonHeadHomes.com.
About Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices, based in Irvine, CA, is a real estate brokerage
network built for a new era in residential real estate. The network, among the few
organizations entrusted to use the world-renowned Berkshire Hathaway name,
brings to the real estate market a definitive mark of trust, integrity, stability and
longevity. Visit www.berkshirehathawayhs.com.