Kate Dunn
Director,
Kate Dunn works with
organizations to achieve
Dave Fellman
Ryan Sauers
Paul Reilly
Partner,
New Direction Partners
art supplier clients.
Jim Russell
Partner,
New Direction Partners
on experience as both
Greg Buschman
SEMINAR SPEAKERS
Register today at GOAexpo.com
2. Managing Costs in Today’s
Economic Environment
Paul Reilly & Jim Russell
Thursday, Feb. 22 | 9:00am–10:15am
These metrics can be understood by all
company personnel and predict over 80%
payroll cost to identify where improvement
can be made. Unlike ratio studies, these
tools identify action improvements based on
5. UNSTUCK: My Business is Stuck…
how do I get it moving Full Speed again
Ryan Sauers
Learn how to get UNSTUCK
Effectiveness Model
- Review of your time/168 hrs in a week
- 4 types of organizational cultures and why
it is vital to the change process
- Comprehend the four levels of
organizational competence
- Explain what a vision is, how to get it to
stick, and how to make it last
- Learning how to think creatively and
uniquely in change built on PACT
14. So What? Why You? Who Cares?
Your Brand Makes the Difference
Ryan Sauers
Attendees will learn that we live in a
constantly connected and content explosion
world with little attention span. Thus, all
messages must stand out. The session will
review under the iceberg thinking and its
role in sales and marketing to understand
root level issues. Attendees will be asked
doing not just “how” or “what” they have
been doing. (i.e. Surface level vs. under
the surface thinking). It will explain why
one’s brand makes all the difference in
overcoming price wars and objections.
And, how to sell on value and explain the
difference between price and value.
18. The Business Value of G7
Greg Buschman
If implemented correctly G7 methodologies
have great business value to printers,
brand owners, customers, and creative
organizations. Too often the full value of G7
is not realized. G7 methodologies are one
piece of the printed product manufacturing
process. As we begin to think of ourselves
as print manufacturers we begin to look
at our entire value chain from advertising,
order entry, design, production, delivery,
to customer satisfaction. As we do this we
ensure that we are producing the highest
quality products, in the shortest amount of
time, and at the lower cost possible.
24. The Great Color Divide: Where
Brand Owners and Designers Collide
with Color Reproduction
Greg Buschman
In today’s current marketing, graphic arts
education virtually no one is taught how to
and display color correctly. To make matter
worse, the CC and Acrobat’s default set up
is from the early 2000’s and doesn’t even
output up to the press operator who more
than likely has not been through proper
digital front end (DFE). In this seminar, we
will apply current standards and practices for
G7, GRACoL and FOGRA, which will increase
print quality and color accuracy from design
Operations