&
Christophe Ameeuw
Keeps Raising the Grand Prix Bar
Pioneer and visionary, Christophe Ameeuw, CEO of international
show jumping organizers EEM World, and founder of the Longines
Masters Series Paris-Hong Kong-New York, says hosting equestrian
sports on the world’s finest stages and keeping them in the international
spotlight is his everyday motivation. His dream began in
1997, with the founding of the Ecuries d’Ecaussinnes and creation
of a stable renowned for its high standards in breeding and training
and innovative approach to leasing sport horses. In 2004, he
paired with the Pessoa family to relaunch the Jumping de Bruxelles
(known as the Audi Masters) and in 2009, created EEM World,
turning his equestrian and marketing expertise to salvage the Jumping
de Paris, build a partnership with a luxury fashion house, and
launch the Gucci Paris Masters, which today welcomes up to 50,000
visitors to four days of sporting action and entertainment. Now,
with a new Longines venue (New York) planned and the launch
of EEM.tv to offer free of charge, minute-by-minute action at the
Longines Masters and Riders Masters Cup, we caught up with this
globe-trotting rock star to ask how he keeps it all in stride.
30 www.EliteEquestrianMagazine.com
Mc Lain Ward, Juan Carlos Capelli
and Christophe Ameeuw at the
Longines Masters, New York.