The Value of PRINT
85% of consumers sort
through and read selected
pieces of mail every day.
(Research by Mail Print)
Direct mail is an important
part of a marketing campaign.
40% of consumers say that they
have tried a new business after
receiving direct mail. (Research by Mail Print )
73% of consumers prefer mail for
receiving new product announcements or
offers from companies they do business
with as compared to 18% from email.
(International Communications Research survey)