The Value of PRINT
Print provides results.
In 2010 an investment of $1 in direct marketing
advertising expenditures returned, on average, $12.57
in sales. This high return on investment held up across all
industries. (Choose Print/DMA, The Power of Direct Marketing)
79% of total nonprofit gifts come through direct mail,
only 10% online. (Choose Print/Blackbaud: 2011 donorCentrics
Internet & Multichannel Giving Benchmarking Report)
67% of online searches are driven by
offline messages, with 39% of shoppers
making a purchase. (iProspect Offline Channel Influence
on Online Search Behavior Study 2007/Choose Print)
63% of consumers report that they bought
something they saw in a custom publication.