The Value of PRINT
Those shoppers who receive a direct mail piece
directing them to an online site spend an average 13% more than those who do not receive a printed piece.
(U.S. Postal Service FY07 Catalog Whitepaper/Choose Print)
Websites supported by catalogs yield 163% more
revenue than those not supported by catalogs.
(USPS, Deliver magazine, Volume 5, Issue 5, 10/09)
60% of merchants surveyed said that catalogs are their
primary sales channel; websites came in second at 20%.
(2008 DMA Study, State of the Catalog Industry/Choose Print)
Combining direct mail with other marketing activities
increases campaign payback by up to 20%. (Meta
Analysis of Direct Mail study, Brand Science on behalf of Royal Mail)
Direct mail is an essential mechanism in the
marketing mix for converting desire and
intention into action.