The Value of PRINT
Research shows people learn more effectively from
print than a computer. Paper has major advantages in
supporting annotation while reading, quick navigation, and
flexibility of spatial layout. This allows readers to deepen
their understanding of the text, extract a sense of its
structure, create a plan for writing, cross-refer to other
documents, and interleave reading and writing. (O’Hara, K. and
Sellen, A., 1997, Two Sides)
It is all about the mix: Readex Research, survey
specialists serving publications, associations, and corporate
researchers, conducted Media Usage Studies between
September 2010 and May 2011. Media used regularly by
professionals to keep current:
77% report regular use of search engines.
74% say they rely on print editions of magazines.
74% say they depend on e-newsletters related to their industry.
Websites of professional publishers, associations, or others
informing the industry came in at 55%.
Social media came in last, with 30% indicating regular use.