Loving Art in the
Digital World
BY MARLISSA GARDNER
When I first resolved to launch
Emillions Art, I had a vision
of providing the fine art
world with digital exhibitions
and personal consulting while maintaining
complete transparency. Back then, the idea
of buying high value items online, sight unseen,
was still new.
As I careened inevitably toward my appointment
with techno-entrepreneurship, someone
close to me posed a black hole of a question:
in order to sell art, don’t people need to see the
artwork personally before they would buy it?
“Is this true?” I wondered. I fretted. I started to
doubt my own instincts.
Leading up to this moment, I had begun to
sense the sea change in consumer habits—their
growing desire to gain immediate access to previously
untouchable art properties. Be they contemporary
or modern and old master works, I
believed there was coming a growing demand
for digital access to these tangible assets. But
this big scary question, would “web-surfers” become
online buyers, gave me pause and I faced
the dismal reevaluation of my plans. But as a
deep thinker and investigator, and wanting to
engage my due diligence as a burgeoning business
woman, reevaluate I did.
TIME TOLD THE TALE
Since that time, of course, we have seen proof
again and again, consumers are a determined
bunch. Online shopping recently surpassed
brick and mortar sales for the first time since
the advent of the online store. With revenues
for the products—and shares—of huge companies
such as Google, Amazon and Apple
reaching into the trillions, there is no doubt
the hurdles of online purchasing have been
cleared with ease.
HEART
As more online purchasing platforms come online
and the market share dwindles, there is a
growing need for every brand to have a clear
30 | YOUR HOME MAGAZINE
Simone 2
34 x 24 in
Jim Salvati