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The impact that we have built together led
us to a lasting legacy for our brand. Your
purchase is guranteed to support fair trade.
A sustainable, fair trade company is important
to us because it provides the notion
of the fair trading conditions between us
and our partners, the Artisans in Ecuador.
The respect and equity in this international
trade is our mission plan. We strive to
provide progressive changes for this small
community. Your purchase does just that.
You, as a customer, are giving back to the
Artisans and their families. Also, your purchase
goes to the protection of The Amazon
Rainforest which stretches through my
home country of Ecuador.
The future of Tagua is bright. Together
we can spread awareness for this social
movement of fair trade and sustainability. I
aspire to continue flourishing and expanding
these meaningful impacts world wide.
Cheers to 7 years of growing together. My
utmost graditude to my customers who
have supported this brand and its message.
Let’s make 2019 the best year yet!
Salud, Soraya Cedeño Fetzner
Happy 7 years Tagua Lovers
I cannot thank you enough for being a part
of this amazing journey. In 2011, I took a
risk leaving the security of my corporate
Marketing career to embark on a new chapter
of my life. As a new business owner, I
penned down a lengthy business plan with
realistic goals. 210 arts and crafts festivals,
252 worldwide trade shows, over 120 photoshoots,
and 24 catalogs later, I realized not
only have I surpassed my original goals, but
I have built a company that uses jewelry to
create meaningful opportunities for humble
and skilled Artisans from my hometown in
Ecuador.
As a CEO, I could have never done this
alone. My sincere admiration goes to my
partners, the Artisans, from Ecuador. In the
last 7 years, I have witnessed these individuals
evolve in all areas. Not only in their creativity,
but their overall management skills.
They have truly become leaders in their own
communities. My team does not stop there.
Many thanks to my corporate office. Without
these individuals, the company would
not have flourished into what it is today.