ave you ever thought about
the actual “business” side
of the arts? Paintings and
performances, sculptures
and stages, and galleries and
museums don’t magically
appear. In addition to
creativity and talent, there
is much hard work that happens long before we
see the final product. There is the “art” of the arts
as well as the “business” of the arts.
For example, a gallery is usually housed
in a building which means there is insurance,
utilities, office equipment, cleaning service, and
display cases. Additionally, what about marketing
and advertising materials, supplies, Internet,
websites, secure payment options? As you admire
the beautiful bronzes and murals in Martin
County, remember that the physical locations had
to be found, approved, zoned, prepped, painted,
cast, installed, and finally unveiled.
So how does all this happen? In the same
way it happens in any business: a plan to get your
product or service to market! Whether you’re an
opera singer, an artist, an orchestra, a hospital, the
CEO of a Fortune 500 company, a small business,
or an entrepreneur, your business has to have a
game plan to succeed.
The Arts Council has consulted with
Rand Strategic Solutions, our partner in this
collaborative project. Their projections envision
an improved performance through measurable
outcomes, with increased
profits and executable
plans for our road map to
success!
Paul Hamaty is the CEO of
RAND Strategic Solutions, and
brings over 25 years of experience
to the strategic planning and
risk management arenas, having
served clients in a variety of
disciplines and organizations,
including small businesses, nonprofits,
and the public sector.
Strategizing the Business Side
of the Arts with Rand
H