moters to giveaway free performances and
do free workshops.
Slowly the subscription became more than
a subscription, it was a membership. The
more we did the more I wanted to do. Helping
people was addictive, and I had TONS
of ideas! We eventually had to increase our
price to tackle some of the bigger projects I
-
ent models before settling on $7 per month
for a Basic Membership and $144 per year
for a Premium Membership. We began sponsoring
artists to perform on bigger showcases
and opening for Major Acts, like T.I., Rae
Sremmurd, Wale, MIGOS, etc. We started
investing into artists projects, sponsoring
WorldStar placements, Flying artists across
paid features and shows. We helped others
time. The vision I had was becoming a reality,
but the amount of money and time I was
investing stopped making sense again. My
passion for helping others blinded me to the
fact that I was being a shitty businessman.
We had to start charging based on the value
we were creating and not what I felt people
slapping me in the head with that fact.
Sitting down and mapping our ultimate
goals, we settled on a new pricing model
that would sustain these ambitions: One
membership level that was only $699 per
year and included everything we did. We
also rebranded our membership program as
The Mimbership, to give it an identity outside
of the magazine while still paying homage to
the subscription from which it grew.
In alignment with my motto of “Support
those that support you.” we vowed to never
increase price of active Mimberships. We
even added a temporary Starter Mimbership
option for those with limited budgets.
By now you’re probably wondering why I’m
putting all of our business out there. People
often refer to me as a marketing guru or refer
to our platform as ingenious, but I wanted to
pull back the curtain and show that it’s more
genesis than genius. We outlasted a lot of
competing publications and services, simply
because our mission was about more than
making money, It was about helping people.
I would listen to the complaints of artists,
bloggers, DJs, publicists, and other industry
to those issues.
The lack of available information that inspired
me to start the magazine is no longer
there. With newcomers like @ProducerGrind
@JensTheGuru, @musicentrepreneurclub,
@BrandmanSean, and @avoranowcom, today’s
artists have access to a wealth of genuine
industry perspectives. Our focus has
shifted from merely providing information to
connecting the dotCs, we provide access to
the people and resources that will allow independents
leverage all this newly available
knowledge.
The Network
Just like there are tons of indie artists looking
to get discovered, there are plenty of regional
media outlets and tastemakers that want
to support new music. The issue is most indies
are only familiar with a handful of national
platforms like Worldstar, XXL and The
Breakfast Club. As part of our mission, we’ve
spent years building a network of legit tastemakers
including individuals like...
@LalaaShep, a digital content
creator and host of the The Progress
Report on Live Hip Hop Daily
who’s interviewed everyone from
hip hop legends to up and coming
creatives.
@Blizm_Chainless, the program
director of K-100 Radio, one of
the few BDS monitored internet
radio stations in the United States.
@SSCLexLuga, a record promoter
who provides performance opportunities
with his regional Hood
Idol tour while also serving as on
air personality and station manager of
92.3FM in Jackson, MS.
@ItzDraco, the founder of Hip
Hop Everything who contributes
to multiple blogs on top of his
own platform while also promoting
regional events featuring indie talent
through Florida.
audiences. Their names may not be as familiar
as a DJ VLAD, or Karen Civil, but the
impact they could have on an indie artist’s
career is very real.
introducing tastemakers, thought leaders,
-
ences as well. We bring both sides together
to create more value for everyone. We vet
platforms and professionals so that indepen-
The Mimbership is deeper than getting selected
for sponsorships or media placements.
It’s a network of serious talent and
industry professionals working together to
advance their careers and the culture as a
whole.
Plenty of Mimbers have landed shows, features,
clients, and career changing opportunities
from simply connecting with other
Mimbers. We strategically built a community
where people help each other and congratulate
one another on their successes.
Our goal was never to create the biggest
community, just to create the best one... A
community where Mimbers cheer for each
other because they’re not intimidated by
others’ success... A community where Mimbers
see each other’s accomplishments as
community where doing music independently
doesn’t mean doing it alone. If that’s the
type of community you want to be a part of,
check out TheMimbership.com and network
with our Mimbers.
- Kelby Cannick
SCAN FOR BTS INTERVIEWS
AND FOOTAGE WITH MIMBERS
Perform for A&Rs for T.I.,
B.o.B, and Zaytoven.
Mimbers Booked to Open
for Major Artists with Paid
Flight & Hotel.
Mimbers Sponsored to go
on 10 City Tour with Paid
Travel and Lodging.
Mimber Gets Seected for
Sponsored post on
WorldStarHipHop.com
Follow @MakinItMag Makin’ It Magazine | 5
/TheMimbership.com
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