The Hole Story®
The sole survivor of a Boeing
B-17 Flying For tress shot
down during World War II,
Robert L. “Bob” McNichols
pledged to lead his life and
business according to Christian
principles. He believed in the
highest level of service, a
dedication to his employees, and
an appreciation for the customers
he had the privilege to serve.
Following discovery by a farmer, Bob was sent to prisonerof
war camp Stalag Luft I, where he remained until his
liberation on May 1, 1945. Seven years to the day after his
release from Stalag Luft I, Bob and his wife Phyllis founded
When Bob started the business in 1952, he focused
on selling products with “holes” such as Perforated and
Expanded Metal. This focus led to the motto “The Hole
Story®,” which symbolizes the Company’s philosophy as well
as its products. Bob trademarked The Hole Story® and
advertised it in the 1975 McNICHOLS® Master
Catalog. This began the tradition of “hole” references such
as “Hole Products” and “The Hole Team.” After the unexpected
loss of Bob in 1981, his son Gene took the reins. Gene carried
on his father’s legacy by growing the business.
In 1990, Gene introduced the
“Service, Quality and Performance”
mission. The words embody the spirit
of the organization — including its
emphasis on customer service, high
standards for quality (demonstrated
by our ISO 9001:2015 certification),
and dedication to performance.
McNICHOLS has grown from a small family business
into a national corporation with 19 locations across the
country. The essence and spirit of the founder remain
ever-present. Bob’s faith gave him the courage to build
McNICHOLS on a Christian foundation. “To God Be
The Glory” was one of his favorite sayings.
As McNICHOLS continues to grow beyond its
67th year in business, the third generation of the
McNichols family — as well as every member of The
Hole Team — act as stewards of Bob’s legacy.
Providing Hole Products Through Superior
Service, Quality and Performance …
That’s The Hole Story®!
OUR ARCHITECTURAL PRODUCTS TEAM IS
Architects, contractors, and designers choose to incorporate
McNICHOLS® Designer Metals into their projects because of
their versatility and beauty. Selections include Perforated and Expanded
Metals, Wire Mesh, and Textured Metals in a myriad of materials and styles.
Our Architectural Products Team understands how options like configuration,
material type, gauge, open area, recycled content, finish, and other variables
may influence your design for a successful project. We are ready and Inspired
to Serve® you!
ON THE COVER: McNICHOLS® Designer Mesh patterns,
CHATEAU™ 3110, 3105, and AURA™ 8155 contribute to a Chicago rooftop
garden. The Decorative Mesh was vertically assembled artistically to help
conceal the roof’s unsightly mechanical equipment and exhaust vents, and to
create a contemporary sculpture designed to replicate the city’s urban skyline.
McNICHOLS® VALUE-ADDED SERVICES
For more than 67 years, customers have made the consistent choice
to trust McNICHOLS with their Hole Product needs. Many
customers also look to us for metal processing and fabrication services.
We would be honored to demonstrate how we can expand our services
to meet your application requirements. From welding and cut-to-size
to notching and Stair Treads, we are ready to fabricate Hole Products to
©1989-2019 McNICHOLS CO., The Hole Story,
Inspired to Serve, ECO-MESH, ECO-ROCK,
and McNICHOLS are registered trademarks of
McNICHOLS CO. All rights reserved. No part of this
book may be reproduced in any form without permission.
Printed in the U.S.A.
Please note that product photographs are not actual size.
Application photos reflected are typical of Hole Products
in use that can be supplied or have been supplied by
McNICHOLS CO. is ISO 9001:2015 Certified.
Bob McNichols, Founder
(1922 - 1981)