Nobody said he couldn’t do it, so he just
keeps doing it all. In fact, “ALL” doesn’t
properly describe the 1978 Sweetwater High
School graduate who lives each day to the
fullest. With a lifetime of twists and turns,
unexpected blessings and reinventions that
would marvel any great movie, Jeff Moser is
the definition of a person making the most
of life.
Growing up in Monroe County, the young
Jeff Moser often pondered the “is there life
beyond this.” Working in the family tobacco
barn while listening to the Vols on the radio,
his passion got a slight spark. One that would
be ignited when his high school guidance
counselor suggested he read the news daily
via the school sound system. Moving onto
Broadcasting School later was a natural
transition and for many years it would be the
profession for which he excelled. Seemed a
life satisfied to be working his passion daily,
but for Jeff there was more out there and he
was willing to go after it.
In 1983, Advertising Alternatives, Inc.
was created, it was his first business and
he worked hard writing commercials,
networking and developing business.
His first client, Fox Oldsmobile would prove
to be only the first of a large client base.
By 1996, the company had branched into
over 54 markets. “One day I had a company,
the next day I had a boat,” Moser refected.
From working for someone else in radio
to being his own boss, unlimited success
usually does cause need to take a break, a
retirement of sorts and that is exactly what
happened. Jeff took the next two years to
spend quality time with his son and do
some fishing.
JEFF MOSER
Limitless Life
62 MONROE LIFE FALL 2019