2 INOX MEN’S JEWELRY
IMPULSE PURCHASE
PRICE POINTS
When men purchase jewelry for themselves,
they just buy it because they like it. Additionally,
a good portion of men’s jewelry purchases are
made by women as gifts. The KEY to both is
the correct price point, high enough for a gift,
affordable enough to not think about it twice.
Average Retail Prices:
$60-$120 (Triple Key)
“ The people that look at the INOX almost always buy it even if
it’s priced higher because they like it. The line is ever-changing
and that’s what keeps customers coming back. Other steel
lines try to sell us but we stick with INOX because of the big
assortment. There is no need to have any other lines next to it.
Marny de l’Isle
Rage Silver Aruba
LEATHER & BEAD
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