W H A T I S V I R T U S ?
“Virtus is Latin for warrior virtues, virtues of
honor, courage, commitment. As a veteran,
Virtus to me, is more than a clothing or athletic
brand, it is a brand for warriors. I’ve been in
the textile game long enough to have seen
how clothing is really produced. It’s often a
designer based in the States outsourcing to
middlemen in Asia without ever getting on the
ground and testing anything. They normally
never see the factory or even conducting
quality control inspections.
To us, the integrity of Virtus is our integrity as
veterans, and as warriors. When we put our
stamp on it, this brand becomes our honor.”
“I have been experimenting with tactical gear
since 1999, ever since I joined the Marines. In
the military, there’s just a need for good gear.
You get mass-produced military gear, but it’s
really only the specialized units that get to use
Oakley Tactical, FirstSpear, Patagonia, brands
like this.
Being an extreme athlete and an
outdoorsman, there was a longing to
have gear that was made and designed
like Patagonia, but was available to
those of us in the military. At the end
of the day, all we military guys, are
extreme athletes. We do everything
extreme athletes do, and we do it
getting shot at, and often without the
support of the great gear that other
outdoorsmen have.”
We are launching a new clothing line in mid-November as well as leading global endurance events in Asia, Europe, LATAM, and the USA. You can follow
these on our social media. www.virtusapparel.myshopify.com
HOLIDAY/WINTER 2020 McMINN LIFE 41
/www.virtusapparel.myshopify.com