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Married-couples-to-be also appear to like comparison
shopping in regard to engagement rings. The majority of
purchasers looked at between two and seven rings before
making a purchase.
While online shopping has changed consumer behavior
in myriad ways, couples still prefer brick-and-mortar
stores when buying engagement rings. Thirty-one percent
of purchasers bought rings online, but 63 percent made
their purchases in-person at brick-and-mortar stores.
SHE E SAID YE
Christmas Day is the most popular day to pop the
question, followed by Valentine's Day. Christmas Eve, New
Year's Day and New Year's Eve round out the top five.
How to spread the news of an engagement is
perhaps the biggest change surrounding engagements.
Engagement parties were once the go-to way to spread
the good news, but just one in four couples now have
engagement parties. Nowadays, 86 percent of couples
spread the news via social media. In fact, 10 percent of
parents find out about their children's engagements via
social media.
The days of a short engagement seem to be a thing of
the past. The average engagement now lasts 13 months,
and 28 percent of couples are engaged for 16 months or
longer.
Published by Eagle News 2020 • Exquisite Bridal Guide | 15