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Eco-Friendly Garbage Cleanup ‘Pick It Up’
Embarks on its Third Year
TheJournalNJ.com | MAY 2021 27
Pick It Up is a monthly grassroots
cleanup effort that originated in Red
Bank on Earth Day 2019. Started by
Red Bank-based creative agency Splendor,
the movement is now celebrating its
three-year anniversary. On April 22, the
group ventured out on the streets on Red
and spread a message of responsible
consumption and the pollution caused
primarily by single-use plastics.
The event has grown dramatically,
despite the challenges of COVID-19.
There are now active Pick It Up teams
in multiple towns around New Jersey,
including Fair Haven and Sea Bright,
among others. Event founder Adam
Taylor said, “I have long supported the
efforts of the Surfrider Foundation and
Clean Ocean Action. And as we have seen
(and their research has proven), trash that
originates further ‘upstream’ makes its
way into inland waterways and eventually
out to the ocean. We’re trying to cut it
off before it gets that far.”
Pick It Up started as a small effort
among businesses in town, where a
large amount of trash is generated. The
long-term goal of the initiative is to
branch out to every town in the country.
Other groups have begun to surface and
contribute.
“Awareness is everything,” Taylor
explained. “Most people go about their
lives not thinking twice about how much
plastic they buy and discard, let alone
where it winds up. I promise you, if you
spend a day cleaning up with one of our
teams, it will open your eyes.”
To that point, Fair Haven team leader
Lizz Slavin reported, “Team Fair Haven is
made up of mostly school-aged children.
One hour on River Road yielded six large
bags of trash. The crew is learning so
much about being conscientious citizens;
it’s truly an outdoor classroom.”
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/TheJournalNJ.com