Experience, Expertise,
Excellence:
Achieving the Ideal End for
Your Best New Beginning
Devoted solely to family law matters
(including divorce, custody, support,
and equitable distribution).
Megan S. Murray, Esq.
100 Village Court, Suite 204
Hazlet, New Jersey 07730
732-847-9896
MurrayFamilyLaw.com
TheJournalNJ.com | OCTOBER 2021 25
BUSINESS
MATTERS
BY GLEN J. DALAKIAN, SR.
Live Contact
Emails, texts, Twitter, voicemail – who speaks to anyone live anymore?
I can’t tell you how many times perspective clients have told me, “It’s
phone. What companies still do that?”
We have become a society of separations. We’ll stay focused on the
business perspective here, but this could certainly become a tangent into
politics, religion or social issues (none of which we will cover today). In
business and especially in sales, nothing can break through all the noise
more than the personal touch. Yes, life would be sweet if we sat at our
desks and clients called to place orders exceeding our quotas, but let’s get
real. The biggest and best companies still must prod and poke the public
with all kinds of reminders (advertisements) to keep their sales up.
Call me old school, but I still like to speak and meet with business
course, referring to the business handshake) still carries weight and, more
importantly, great potential. People value human contact and relative expertise
that can best be imparted face to face in a live exchange.
So how do we convert from this digital, disconnected world view for
business ? What will help us rise above the emails, posts, pop-ups and the
like? This takes practice, and here are a few steps to move you in the right
direction of becoming closer with those you need to connect with:
1. Live communication: A live call can go a long way, so don’t jump to
voicemail too soon. There are some people who just will not pick up
the prospect is important to you, be patient and persistent until you
reach them.
2. Be different: Call at odd hours like before 8 am or after 5 pm. Hard
workers are often at their desks at these times, and they don’t have
the usual distraction keeping them from you.
3. Meet with people: When others are content with an email or text, do
all you can to get in front of your perspective client. Meeting with people
is still the key to building relationships.
4. Drop a note: A hand-written note can break through the junk mail and
get right to the target. If the client relationship is important to you,
write a note and hand address the envelope. If, like me, you have bad
handwriting, get someone else to write it.
5. Be creative: Bring something along for people to remember you by –
cookies, a pie or some practical marketing tool that goes beyond your
business card.
6. Meet the client at their point of need: Remember there is the possibility
that “now is not the time.” Retreat and return another day; the
client will respect your discretion.
Glen J. Dalakian is the immediate past president of the Colts Neck
Business Association and host of Tandem Radio, a business talk show.
A writer and consummate entrepreneur, he is also the president
of CSAV Systems. Contact him at glenjd@tandemradio.com.
/MurrayFamilyLaw.com
/TheJournalNJ.com
link