with a Business Mission Helping Florida Seniors and Supporting the Local Community
Successful businesses are built around a strong mission. They have
a sense of purpose- something that is bigger than themselves.
That might be a powerful desire to solve a problem, love for local
community, or a passion. I believe that’s the true bottom line. Strong Roots Growing up in Clearwater, I felt deeply rooted to the local
community. There was no question that’s where I wanted to start
my business. My parents instilled that sense of community and
entrepreneurship in me. I helped at their businesses at a young age
and learned a lot about healthcare and elder care. Those roots took
hold. Some people were surprised to see such a young person going
into elder care. But, I saw a big gap and knew it could be improved.
by Alex Chamberlain, CEO of EasyLiving, Inc.
Growing Around A Mission I spent a lot of time honing our mission statement so that every
decision we made could be purposeful. Here’s our mission and how it
has guided our success:
Our mission is to create an environment where we set our team
members up for success, empowering them to provide the best inhome
care service to the community.
It was vital that our mission showed our emphasis on our team
members. We believe that they must come first, or we will never be
able to provide good service. We also knew community had to be an
integral part of the mission. EasyLiving is a local company, deeply
involved in local organizations and the business community.
FLocal Magazine • March 2018 15