Sprint
Under Armour
Enlace The goal of Under Armour’s employee
Enlace, Sprint’s Hispanic employee
resource group, was founded in 1994
with the mission of “creating an
environment that fosters the development
of our employees, drives understanding
and awareness of the Hispanic culture;
and contributes to the business success of
Sprint, as well as our diversity and inclusion
goals.”
Sprint gives its 777 Enlace members
first access to different diversity programs
inside and outside the company, such as
events, workshops, and professional
development activities at the Hispanic
Chamber of Commerce, Guadalupe Center
and other Hispanic-focused entities.
Enlace members have the support of
managers and supervisors who see the
importance of employee involvement in
ERGs, and making it part of their annual
Individual Development Plan.
Enlace has been instrumental in
providing direct feedback from employees
and their families during the creative
process for new national campaigns and
promotions.
Through Enlace, Sprint has connected
with potential partners in the community,
which has helped organize sales and
marketing events that allow them to
generate leads for the SMB business.
Enlace also helps the company find
influencers to expand their consumer
message in social and other media.
Enlace leadership is a living example
of Sprint’s core values. The team treats
everyone with respect, is motivated to excel
in everything they do, and has the focus
to deliver results that are tangible and
measurable.
resource group, Latino Alliance, is to create an
inclusive environment in which Latinos can
flourish internally while helping Under Armour
effectively engage their communities externally.
Latino Alliance is 1 of 10 Employee Resource
Groups at Under Armour.
Under Armour’s global headquarters is
located in Baltimore, Maryland with additional
offices in the United States and around the
globe. Latino Alliance has played a significant
role in furthering the diversity and inclusion
strategy at Under Armour by participating in
various recruiting events, engaging with
leaders, networking with other employees,
offering development related workshops,
sharing their culture through various events
and offering consumer insights that help shape
Under Armour product.
Latino Alliance has served the surrounding
Baltimore community in many ways, including
regularly partnering with a local school to
provide translation services between teachers
and parents. Latino Alliance is a founding
member of the Baltimore chapter of a Latino
Professional Development organization.
Latino Alliance was also an active
participant in the first Hispanic Resource Group
Baltimore Summit. Every year, Latino Alliance
spends time planning for the year ahead,
thinking through their goals, and how they align
with Under Armour’s overall business strategy.
Latino Alliance strives to add business value to
the company. The executive leaders in Latino
Alliance serve as advocates and a voice for the
Employee Resource Group and help to connect
the company with the community and
potential customers.
Wells Fargo
Established in 2009, the vision of Wells Fargo’s
employee resource group, Latin Connection, is
to empower the next generation of Wells Fargo
Hispanic and inclusive leaders.
ERG members are able to join national
initiatives that provide experiences for
self-development and growth.
Latin Connection’s mission is to, “Rebuild
trust in the Latino and/or ethnically-diverse
communities across customers and team
members; Engage and develop the company’s
Latin Connection members through renovated
experiences to evolve with organizational
change, and strengthen Latin Connection
Enterprise Leadership Team’s operational
efficiency and leadership agility for continued
development of talent.”
ERG members are connected with resources,
tools, education, and support for self-development
and professional development. Additionally, Latin
Connection also acts as a conduit helping ERG
members expand their network by connecting
them to other lines of business.
Latin Connection celebrates diversity
and inclusion by promoting education and
Hispanic cultural awareness with this as the
key focus. LS
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