The 2020
LATINA Style 50
Special Report
By Beana Ramirez, Robert Bard
and Gloria Romano-Barrera
For 23 years, LATINA Style has produced
the 50 Best Companies for Latinas to Work
for in the United States Report for both its
readers and companies seeking to bring diversity
and inclusion to the forefront of their mission.
So much has changed since we started the
report 23 years ago. Recruitment programs
targeting Latinas, Task Force for women’s issues,
or flex time policies didn’t exist. The hiring,
training, and retaining of minorities, especially
Latinas, has become a business imperative for
corporations and we are optimistic about the
progression.
With the mission to recognize the work
corporate America is doing to advance and
empower Latinas, the report not only reflects on
the opportunities given to Latinas but it is also a
reflection on the culture of the company and their
overall focus on diversity and inclusion,
We are proud to recognize companies
that support programs encouraging training,
mentorship, and promotion for Latinas.
For 2020 the following companies have been
ranked on the Top 12: Bank of America as the
Company of the Year; Accenture; New York Life;
Johnson & Johnson; AT&T; JP Morgan Chase &
Co.; Nationwide; Colgate-Palmolive Company;
CVS Health; Aflac; Marriott International, Inc. and
Wells Fargo & Company.
We recognize Bank of America as our
Company of the Year for 2020 for its strong
commitment to building a strong diverse talent
pipeline of future leaders.
of the best and most diverse talent from around
the world. Their robust talent planning program
identifies key leaders and roles, and works to
develop and prepare leaders for present and
future business needs. Given the diverse, global
nature of its business and customers, diversity is
a key factor in their talent planning process. We
commend and congratulate Bank of America for
its commitment to embracing the Latina and
Hispanic community. Congratulations!
for Latinas to identify the best places to work as
they seek to advance in their profession and
develop their career opportunities. Following is a
listing of the companies that have demonstrated
and generated the best opportunities for Latinas
in the United States for 2020.
Want to comment or have any questions on
this article? Email us at info@latinastyle.com
Through recruitment efforts and
partnerships, Bank of America is attracting some
The LATINA Style 50 report is a key resource
LS
1. Bank of America
Sofia Santos
Managing Director; Head of
Consumer & Small Business
Strategy and Business Intelligence
Sofia Santos is Head of Consumer & Small
Business Strategy and Business Intelligence
for Bank of America. In this role, Santos is
responsible for leading strategic initiatives within
the Consumer and Small Business groups,
partnering with different Consumer executives to
further differentiate Bank of America from its
competitors and drive growth. She works
horizontally across the multiple products and sales
channels to coordinate the strategy for Bank of
America client segments, tracking results and
performance, and adjusting the go-to-market
approach as needed. She is also responsible for
capturing competitive intelligence on peer banks,
fintech, and financial services players. She scans
the market and trends to assess opportunities and
sources of competitive advantage to support the
development of the bank’s strategic agenda.
Santos and her team are also responsible for
consumer banking strategic planning and
executive presentations.
Santos also leads the Business Intelligence
group. She drives client segmentation strategies
and insights across the retail, preferred, and small
business segments and partners with marketing,
customer care, products, and solutions executives
to develop a holistic and personalized go to
market strategy for each client.
Prior to joining Bank of America, Santos
was a Partner at McKinsey & Company. She
specialized in Financial Services, in particular
Wealth and Asset Management, Life Insurance,
and Corporate and Commercial Banking.
Santos earned her MBA from Columbia
Business School and also holds a Master’s degree
in Applied Mathematics from Universidad do Porto,
Portugal. She grew up in Portugal, spent several
years in Latin America, mostly in Sao Paulo, and
currently lives in New York City with her husband
and three children.
8 www.latinastyle.com LATINAStyle V ol. 26, No. 4, 2020
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