By Diana E. Martinez, Shelby Hill
and Teresa Zubillaga
LATINA Style, Inc. is proud to present
the 8th Annual Employee Resource
Groups of the Year Award recognizing
LATINA Style, Inc.
Announces the 2017 Top
15 Employee Resource
the top Hispanic Employee Resource Groups
(ERGs) in the nation. Since 2010 we have seen an
increasing number of new ERGs emerge. ERGs play
a vital role within a company and this year, LATINA Style,
Inc. continues to recognize the top 15 ERGs that have made
a significant impact in the workplace by creating opportunities
for new and existing talent. The ERGs mission is to develop a
connection between the company and employees by empowering,
nurturing and retaining talent. ERGs have also proven to be essential
in business impact by building a relationship with the consumer and
providing valuable insight on cultural appeal and cultural generalities to
business units including Diversity & Inclusion, Human Resource, Public
Relations, Multicultural Marketing and more. This recognition is designed to
showcase best practices in corporate America where employee resource groups are
making impact in career outcomes and overall diversity accomplishments for their
respective companies. The top 15 ERGs are selected based on business impact, excellence
in corporate leadership, mentorship, and dedication to working with our communities. The final winner of
the LATINA Style Employee Resource Group of the Year will be announced at the LATINA Style
50 Awards and Diversity Leaders Conference on February 8, 2018 in Washington D.C.
Groups of the Year
Crecer, the Hispanic/Latino BRG
a UPS Business Resource Group
UPS
Crecer, the Hispanic/Latino BRG was established in 2012 to empower
individuals through leadership and professional development, and
to accelerate business growth for UPS. Its vision is to make UPS
the company of choice for Latinos. Crecer has grown to over
1,500 members across 17 chapters globally with members ranging
from entry level to Vice Presidents. Crecer has logged more than
22,000 volunteer hours this year. Members also serve on boards,
participate in career fairs and mentor Latino youth in the community.
In partnership with the UPS Foundation, Crecer has contributed
to grants of $2.7 million to Hispanic organizations. Crecer’s
biggest accomplishment was to support the launch of the Spanish
version of UPS MyChoice and UPS.com. In 2017, they conceived
the “The Latino Link” which connects UPS sales and marketing
resources to build B2B relationships in the Hispanic community.
Members also work closely with UPS Supplier Diversity to increase
Hispanic diversity spending. In 2016, Crecer was recognized
by LATINA Style, Inc. as a top 15 Latino ERG and most recently
earned the 2017 #1 ERG title from the United States Hispanic
Chamber of Commerce.
JOHNSON & JOHNSON
The Johnson & Johnson Hispanic Organization for Leadership and
Achievement (HOLA) was established in 2001 to create new opportunities
for employees and community members through the Hispanic culture.
Named Employee Resource Group (ERG) of the Year by LATINA Style, Inc.
in 2016, HOLA boasts over 1,100 members across the United States,
Mexico, Canada, and Puerto Rico. HOLA members enjoy opportunities for
leadership training, networking, recruiting, mentoring, and exposure
to senior leaders across Johnson & Johnson. Yearly, they support over
100 community activities. Their signature program, “Project Perfect,
Just the Way You Are” promotes wellness by addressing childhood
obesity, diabetes, heart disease, and bullying. As part of the Johnson &
Johnson Multicultural Marketing team, HOLA provides cultural insights for
Spanish marketing campaigns and strategies. Members also conduct
training to increase Hispanic participation in the company’s Supplier
Diversity Program. HOLA proudly shares Johnson & Johnson’s brands
with more than 7 million people annually by providing sample products,
coupons and media advertisement at the NYC Hispanic Day Parade,
in partnership with the Hispanic Scholarship Fund and Walmart,
prompting scholarships for Hispanic students and incremental revenue
for Walmart and Johnson & Johnson.
18 www.latinastyle.com LATINAStyle Vol. 23, No. 6, 2017