Simply PURE™
Simply Pure™ is the core of our entire company. It is the essential
idea behind everything we do. Yes, we promise a 100% pure
product, but Simply Pure™ is also our guarantee that the ideals and
principles guiding us are free of impurities as well. You will not find
us using kitsch marketing language or sourcing from factory farms.
What you will find are people dedicated to doing things right, not
doing things easy. Simply Pure™ means a purity of spirit within
our company – our intentions, our practices, and our products.
We keep it simple to ensure that we have taken every measure
that you receive the purest line of essential oils and natural health
products to improve your life. This is our way. This is our promise.
Extraction Methods: PURELY™ employs stringent industry standards and is serious
about best practices for each of our oils. In order to ensure that you receive the
absolute best and most effective essential oils, we make sure to use first distillation
or cold pressing, depending on the product. This level of quality-first procedure
assures the highest available beneficial properties in our oils.
Gas Chromatography: We use Gas
Chromatography to determine the chemical
composition of oil compounds. Once the
essential oil has been distilled from plant
material, we take a sample for testing. The oil
sample is heated to a specific temperature
in a gas chromatograph machine. Each
compound of the oil then vaporizes as it
passes through a detector, each at a different
rate, and is measured. The results are then
analyzed to ensure the quality of each oil.
Mass Spectrometry: An additional testing
method is mass spectrometry (having fun
yet?). During mass spectrometry, individual
compounds are ionized and sorted by
weight to reveal the presence of particular
compounds too heavy to be detected by the
gas chromatograph (such as pollutants or
metals, ewww). This test reveals the purity of
an essential oil. Though this method, as well
as gas chromatography, we are also able to
detect the presence of pesticides and GMOs.
Organoleptic Testing: Finally, to further test
the purity of our oils, our team of experts
performs organoleptic testing, which is a
fancy way of saying we smell, touch, and
taste oils to make sure everything’s up to
snuff. While organoleptic testing may not
be as technically reliable as mechanical
testing, we rely heavily on the expertise of
our team and trust their ability to ensure
the highest standard attainable for our
oils - we have a sense about these things.
The statements in this guide have not been evaluated by the Food and Drug Administration.
These products are not intended to diagnose, treat, cure or prevent diseases. 41