From the
Desk Of
ZUR ATTIAS
This past year has been a whirlwind of growth
for a multitude of reasons, both personal and
professional. The Attias Group continued its
journey to consume real estate market share from
the franchises in our local market. We opened up a
design center in West Concord called WEST! Hard
work, a caring approach to our life and the lives of
others, principles of justice, and an instinct to be
protective of the people that come into our lives
seemed to impact our growth in substantive ways,
professionally, and for me, personally.
We were approached several times during the year
by national franchises both in our local markets
and outside our local markets to “join their family.”
Each approach caused a moment of reflection, a
celebration of our success, and a gut check about
our guiding principles. Is local just a word? Is
community just a word? Is family owned just an
idea? Is philanthropy something that is done from
the heart of a group of like minded individuals
or is it a marketing tool? Each time I reflected on
these questions, I reached the same conclusion.
What makes this company unique is our defiance
of industry norms, and that we are truly local, and
that we actually speak daily of having care for our
clients.
We don’t hire people to meet a quota driven by a
franchise. We hire them because they have a caring
spirit and care for people. We hire them because
their backgrounds in business and life experience
lead me to believe that they will be able to protect
our clients’ capital and our clients’ hearts in what
can often be difficult times.
Local decision making means just that, local
decision making. When a company purchases a
franchise name they actually purchase much more
than that. They are buying into the reality that
some of the most difficult decisions they will have
to make on behalf of their clients will come from
people sitting at desks in other locales as far away
as New Jersey, Germany or Texas. That is simply
not acceptable to me. I run a local, family operated
ed
business.
My son works by my side and I am not allowing
decisions to be driven by money or a corporate
office in a far away land. Each person we meet and
each situation we coach our clients through calls
for a thoughtful plan of action that is generated
with our hearts and minds. Leadership in any
industry is driven by a passion for the work and a
drive to offer services that are superior to what the
rest of the industry considers normal.
This firm was also created with a clear
understanding that in order to compete and win
we needed national and international connectivity.
Through our affiliation with Leverage Global
Partners we are able to serve our national and
international clientele. Each member of Leverage
is an independent leader in its respective territory
and is carefully selected. Each member has
demonstrated innovative leadership and peerless
integrity in the field of real estate. That said, we
offer our clients all the services that a franchise
brand offers and still maintain our independence.
Non corporate, local decision making continues to
drive our practice to success. Innovative marketing
techniques get implemented regularly. We are
local and we are strong!
I want to take a moment to thank you on behalf of
all those in our company. We appreciate you. We
respect you. We care about you. We will continue
to serve you with a passion for the assignment.
We do our homework. We are prepared. We will
continue to behave in a manner that reflects and
contributes to our wonderful community and our
neighbors. We will continue to give with our hearts
and minds.
May this year be a healthy one for you and may
your families live in peace.
Respectfully,
Zur Attias