1 4 | 2 0 1 7 O R R A A N N U A L R E P O R T
Communications
ORRA’s communications efforts target both member and consumer audiences
to keep them informed about the association; REALTOR® and real estate-related
®
provides to the real estate transaction.
Member Communications
Orlandorealtors.org
290,000+ sessions
125,000+ users
580,000+ pageviews
e-Newsletters
Orlando REALTOR® Online
ORRA Events & Education Update
Market Pulse
47% average open rate
8% average click rate
Orlando REALTOR® magazine
85,921 printed copies (six issues)
$60,000+ paid advertising
Advertisers spent nearly $100,000 in 2017 to promote their products and services
to our members through print and digital marketing platforms.
$60,000+ print
$36,300+ digital
REALTOR ORLANDO NOVEMBER - DECEMBER 2017
®
ORLANDO REGIONAL REALTOR® ASSOCIATION
Orlando REALTOR® Asks
REALTORS® Answer
What's your favorite
real estate related technology?
P. 32
ORLANDOREALTORS.ORG
RISING STARS
IN REAL ESTATE
/Orlandorealtors.org
/ORLANDOREALTORS.ORG