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Social Media
ORRA utilized six different
platforms to connect with both
members and consumers! More
than 8,000 videos, articles,
graphics, and photos were
posted in 2017.
Facebook –
8,909 followers
Twitter –
2,652 followers
LinkedIn –
2,044 followers
YouTube –
923 subscribers
Instagram –
856 subscribers
Pinterest –
302 followers
Consumer Communications
Media Relations
Media relations initiatives positioned ORRA, our leadership, and REALTORS®
as the source of expertise on the housing market and on real estate-related
issues. Initiatives also promoted the value a REALTOR® contributes to a real
estate transaction.
176 – print, digital, and television media clips
203 million – coverage views
Public Awareness Campaigns
ORRA’s 2017 public awareness campaigns utilized paid advertising to tout the
benefits of using a REALTOR® to achieve your dream home and lifestyle, and to
distribute persuasive “now is a good time to sell” messaging. The campaigns
were funded by a $25-per member assessment that is collected with dues.
The campaigns encouraged consumers to buy and sell homes (and to utilize
the services of a REALTOR® in doing so). The campaign incorporated traditional
media outlets such as print, radio, and billboard, as well as new outlets: movie
theaters, Google, Facebook, and Bing.
Campaign Impressions
Facebook ads and Google AdWords contributed an additional 2,826,625
impressions and 29,875 clicks to the campaign tallies.
Orlandorealtors.com
ORRA’s consumer site connects buyers and sellers with our members. Content
includes a REALTOR® directory plus information about the market, the transaction,
and the benefits of using a REALTOR®.
Sessions
32,000+
Users
27,000+
Pageviews
42,000+
/Orlandorealtors.com
