Successfully Negotiating the Sale of Your Home
BY AMANI WARDEN, NEGOTIATION EXPERT
With rare exception, negotiating the transaction is the most
complex part of selling a home. At the same time, it’s the one that
can involve the most creativity. That’s why it’s important to have
an experienced and savvy REALTOR who has successfully worked
through many different transaction scenarios.
When a buyer, typically with the help of a REALTOR, makes an
offer on your home they’ll do so using one of a variety of contracts
that have been developed by your local real estate association in
conjunction with legal counsel. Each of these contracts has pros and
cons, and will enable the buyer to set a sale price, and also include
many clauses for specifying various terms of purchase, such as the
closing and possession dates, the deposit amount, and a variety of
other conditions. The buyer’s REALTOR will then deliver the offer
to your REALTOR, who’ll present it to you. You should closely
review every detail of the offer with your REALTOR. You can then
accept the offer, reject it, or counter it to initiate the negotiation
process. Successive counter-offers, with deadlines for responding
and meeting various contingencies and special conditions (e.g. a
between you and the buyer until
a mutually-satisfactory pending
agreement is reached or the
negotiations collapse.
Properly done, expressing your priorities very clearly
throughout the negotiations will strengthen your position. It is
the responsibility of your REALTOR to make sure the buyer and
buyer’s agent only know what they’re legally entitled to know and,
beyond that, what you want them to know.
Understand And Respect The Buyer’s Priorities
the buyer’s priorities you’ll not only improve your position, but
you’ll also be able to resolve any obstacles more creatively and
sensitively. For instance, if a buyer is adamant about the sale price
to negotiating. In principle, though, the more you know about the
buyer’s priorities, the more you’ll be able to work with them in
order to achieve your own priorities.
particularly in a market where reasonable offers can be hard to
come by. Once a buyer makes a reasonable offer, you should be
willing to make a few compromises to seal the deal. You just never
know when the next serious offer will come along; or what it will
cost you to wait for it.
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EVERYDAY HEROES REBATE When selling a home with Amani Warden, Everyday Heroes receives
25% rebate of her commission! Everyday Heroes are doctors, teachers, law enforcement, nurses,
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Amani Warden, Real Estate Advisor, Ranked in Top 4% of All RE/MAX Realtors
813-731-7673 Direct • wardenRE@aol.com • www.TampaBayMove.com
Whether buying or selling a home,
the right Realtor can save you thousands!
40+ YEARS
of combined real estate experience!
See our reviews @
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Amani Warden
813.731.7673
wardenre@aol.com
Kay Lehmer
813.416.3099
klehmer@verizon.net
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12 Wesley Chapel Magazine VOLUME VI • ISSUE V
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