Manhattan Branch Window Display
NOVEMBER 2019 | 11
1945
In 1945, Joseph Hoffffman Cohn purchased a building on the Upper West Side of Manhattan. Joseph
believed that the move of the headquarters offiffice to Manhattan was vital to the overall scope of Jewish
evangelism and Jewish missions. The Mission had become a worldwide organization, the immigrant
community of Brooklyn was no longer the sole focus, and many Jewish people had, in fact, shed their
immigrant status and were moving upwards in society. The Mission needed to move in step with the
Jewish people. Joseph was convinced that being in Manhattan would give the Mission the opportunity
to have its fififinger on the pulse of the Jewish community. He also saw it as a fififittingmemorial to his father,
Rabbi Leopold Cohn, who wanted to reach all Jewish people with the gospel, regardless of social status.
So the Manhattan branch was named the Leopold Cohn Memorial Building. The building dedication took
place on October 28, 1945 and celebrations continued through the week.