STYLISH BURGER
Max Glazer
56 StPeteLifeMag.com January/February 2020
One could say Max Glazer has
earned the title on his business card
– Grooming Guru. As founder and
owner of The Shave Cave, Glazer’s
casual style belies his serious business
side. He opened the original Shave
Cave in 2014 in Sundial, where he
barber shop experience with expert
barbers and his own product line.
He recently moved just a block away,
expanding his space and creating
his own vintage-style shop which
he designed and mostly constructed
himself (he has background in
construction management and
architectural design). Glazer sees
The Shave Cave as a place his regular
customers can hang out even when
they’re not getting a cut or shave, a
comfy sort of man cave.
He had been mulling the idea for
some time, since moving to St.
Pete from New York in 2010. He and
his brother sold men’s grooming
products online and that’s when the
idea formed. He would develop his
own line and open a barber shop,
developing products according to the
likes and dislikes of customers.
“The shop grew out of my own line of
products,” he said. “I have always had
a love for vintage barbershops. I feel
it’s a lost art, they kind of disappeared,
so I wanted to bring it back. There was
nothing like it in downtown St. Pete.”
Gutting the new shop’s 1200-squarefoot
interior, he built one side to be a
comfortable lounge with soft leather
chairs (OK it’s a waiting room, too)
few arcade machines, and a soon-toopen
speakeasy-style bar where craft
beer and wine will be served. Historic
photos of St. Pete line the walls. In
the front of the shop, rows of brass
These are actually membership boxes
where Shave Cave club members can
keep their personal shave accessories,
Glazer says.
Five comfortable barber stations are
of eight barbers (male and female) all
highly skilled in classic and modern
techniques. If you visit on the right
day, you might even get to scratch
Jasmine, Glazer’s laid-back English
bulldog.
“We are for the busy guy,” he says (as
the phone is steadily ringing). Most of
his business is haircuts, he admits, but
beards are gaining in popularity and
those who wish to look their best will
make regular appointments for a trim.
along with style - hot towels and a
straight-razor shave. But getting
back to those beards, of which Glazer
sports. In St. Pete, there are a lot of
beards.
“A beard is a guy’s identity,” Glazer
But men need to groom their beards,
line of products – beard oils and balms
and conditioners, shave cream and
aftershaves. They come in four scents
which he developed: sandalwood
lavender, tobacco vanilla, his signature
citrus, and unscented.
So is there a favorite St. Pete style for
men? “There are so many hairstyles
now, but I see the trend here is more
old-school styles, like a pompadour or
really tight fades,” he says.
What’s his best grooming advice for
men? “The most important thing a
man living here in St. Pete can do is
sun protection,” he says. “Using SPF
on the face is very important.”
The Shave Cave is located at 215 1st
Street N., St. Petersburg (727) 914-7700
theshavecave.com
The Shave Cave, Founder & Owner
BY MARCIA BIGGS
Jasmine
/StPeteLifeMag.com
/theshavecave.com