and new customers simultaneously balances
growth, and creates a steady revenue income.
Marketing activities on social media as well as
the occasional newsletter to former clients
can also help raise awareness and return
business. Integrators can spotlight new
products that they carry in key categories to
incite interest in upgrades.
Tech professionals should also be
considerate of technology impacted by tariffs,
as product price changes can be challenging
to manage with customers. It is wise to
proactively prepare for these challenges by
including expiration dates on project
estimates. While some customers move
forward on a scope of work after a day, others
may take a few weeks or even months to mull
it over. During that time, there’s a risk that
tariffs could change TV, speaker, and other
product prices; by setting a scope of work
expiration or evaluation date, integrators have
the opportunity to ensure pricing is correct
32 Residential Tech Today | Jan/Feb 2020
before ordering products for a new job.
Communication with customers will ensure
that there are no issues with price changes
and will help integrators successfully take on
new products and expand their client base.
Today’s home technology landscape is
preparing professional integrators for a
fruitful future. With emerging products and
technologies, integrators can establish a plan
for healthy business growth in 2020
by going after new customers and offering
upgrades to existing clients. A local
distribution partner can help tech
professionals stock for a growing client base,
providing the product needed for small to
whole-home audio, networking, security,
home control, light commercial projects, and
other installations at a moment’s notice.
Proactive customer outreach and business
management will prepare integrators for
the growth opportunity that’s right around
the corner. x
TECH TRENDS 2020 Vision
With emerging products and
technologies, integrators can
establish a plan for healthy
business growth in 2020.
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