Don’t Forget to Call
Your Mom!
The island now has its very own set of Beach Moms!
While visiting a friends newly renovated
condo in January 2020, two of the Beach
Moms, Laine and Angel, thought it would
be a cool idea to go on vacation and have
all of the groceries and beverages
unpacked before even arriving at the
condo. When trying to come up with a
name for this company, they wanted
something that would resonate with all of
the potential customers – tourists and
locals alike. Who do most people call
when they need something? They call
their Mom – and just like that The Beach
Moms were formed.
The Beach Moms is a full-service
concierge company – a new concept to the
Gulf Coast. A concierge
company plans every aspect
of a person’s trip. From
dinner reservations, beach
chair rentals, excursions,
weddings, grocery shopping and delivery
and whatever else a traveler needs
assistance with.
The Beach Moms have traveled the
world with their previous careers and/or
their families. They understand the ease
with which travelers want to travel and
have everything planned and booked for
them. They want one person to call for all
of their needs versus many hours of
research and booking when traveling to a
new area. Ease of booking with them was
one of the major priorities when developing
their business strategy.
“It’s a very simple process for our Gulf
Coast visitors,” says Angel Bennett, the
Adventurous Beach Mom. “We have five
packages to choose from, with the grocery
shopping, delivery and unpacking before
arrival as the foundation for each package.
The packages build off of each other and
is priced based on the number of people
in the family.”
Once a customer selects and pays for
their package, they will receive a call from
their Beach Mom to discuss their dream
vacation. After that call, the customer gets
to sit back while their Beach Mom plans
everything for them.
“The vacation planning service we offer
is very personalized, as if we are planning
for our own families,” says Morgan
Gillette, the Fun-Loving Beach Mom. “We
treat each family we work with as part of
our family, which leads to trust between us
and our customers.”
In addition to supporting the tourists to
our area, The Beach Moms have created
strong partnerships within the local
business community to not only help the
Island’s visitors but also to help local
businesses. They have a very strong
“support local” mentality, which is one of
the main reasons they exclusively shop at
Rouses.
“Being a new business on the Island,
supporting other new and small businesses
is very important to us,” mentioned
Laine Andrews, the Always-Laughing
Mom. “The majority of our preferred
vendors and restaurants have opened
within the last year, a testament to the
growing visitor market within Ft Morgan,
Gulf Shores and Orange Beach.”
Bennett continues, “We often say that a
business’ reputation is more important to
us than it is to them because if we’re
promoting a company, they need to have
a very good reputation. We want our
tourist families to trust our referrals so we
meet with every vendor before we sign
them to our preferred vendor program.”
So, whether you are visiting the Island
or a local, The Beach Moms can take care
of all of your Island needs. They are here
to help – after all, that’s what a Mom does.