ill’s Cinnamon Shop masterminds
William and Katie Byrd, have
proven that entrepreneurial spirit
often requires an on-the-fly remodel.
Still months shy of its third anniversary,
Will’s Cinnamon Shop was
forced to close briefly. “We initially tried to do
curb-side, but it became too complicated
and crowded in our kitchen, and we
worried for the safety of our staff,” Will
says. Persevering, the owners developed
a new business model: onlinesales
shipping only. Weekly pickups
began shortly after that, and now the shop
is open to sit-down table service- a plan that
will remain in practice moving forward.
Resourcefulness also gave life to a new line of business.
“We partnered with another local company,
Ouachita Farms CBD, to manufacture edibles. That
has helped us stay alive.” Will assures safe baking
practices, and specific tools are
dedicated to that line.
Looking to the future,
Will plans to expand
the spread of their
online presence. He
says, “We hope to fill
in the gaps from
reduced business stemming
from COVID-19.”
LIFE & HOME 27
W