NEAR AND FAR | Community
LIFE & HOME 35
ners in an effort to strengthen existing networks while
also bringing more Americans into the dialogue about
the German-American relationship.
"The German-American friendship is built on myriad
personal connections that span the Atlantic - centuriesold
family ties and new friendships, twin towns and
sister cities and friendships between schools and universities,"
said German President Frank-Walter
Steinmeier. "Recently, thanks to Wunderbar Together,
many people in the two countries have added thousands
of new snapshots depicting this friendship - pictures
that were taken pretty much every second at more
than 2,000 events in all 50 states."
The campaign reached 560 communities. On top of
the more than 1 million attendees reached in-person,
Wunderbar Together also built a multifaceted, strong
digital presence that engaged 10.1 million users online
and secured approximately 235 million impressions
across traditional media and owned social media channels.
Events and opportunities that bring together communities
and cultures is not unique to this campaign.
For example, people in communities across the country
experience other cultures through initiatives like
sister city programs, cultural moments like Chinese
New Year and food festivals in cities like Chicago
exploring everything from Polish to Puerto Rican delicacies.
If you're looking for ideas to introduce your
family to other cultures, keep an eye out for opportunities
like these in your own community:
Cultural festivals and traveling exhibits. Events
that celebrate the traditions of a particular group, country
or region take place all over the country. Cultural
festivals and traveling exhibits can provide a unique
perspective on a specific subject and offer the opportunity
to sample traditional foods, hear unfamiliar languages
and observe games or demonstrations for
various crafts and skills. For example, the Wunderbar
Together PopUp Tour combined a culture tent with
mobile presentation modules and various flexible popup
edutainment elements. Programs ranged from business
conferences, science slams, art exhibits and
concerts to interactive, student-focused events. Guests
got to taste authentic German food, watch live streams
of Germany's premier professional soccer league, learn