LATINA Style Business Series
Chicago
(L- R) Patricia Mota, President, HACE; Lory Burgos, Sr. Consultant, Enterprise Diverse Marketing, Nationwide; Honorable Jovita Carranza, U.S. Treasurer; Delia Gutierrez McLaughlin, President
& CEO, Coda Consulting Group; Rhonda Giselle Burns, Associate Vice President, Diversity & Inclusion, Nationwide; and Robert E. Bard, President & CEO, LATINA Style, Inc.
By Tania G. Davila. Photos by Daniel Ayala
On Saturday, October 7th, entrepreneurs, Latina professionals, and
community leaders gathered at the 19th Annual LATINA Style Business
Series, held at the Chicago Marriott Downtown Magnificent Mile hotel. The
award-winning program marked its 128th stop — where participants had
the opportunity to network, and learn about business ownership and
career development.
Lory Burgos, Sr. Consultant, Enterprise Diverse
Marketing, Nationwide.
The business series workshops focus on ways
to take your business to the next level, build a
strong business, or start one. Participating in the
Accessing Capital: Building Strong Businesses
panel discussion was Lorena Hernandez, Vice
President, Senior Relationship Manager, BMO
Harris Bank, who served as moderator. Speakers
included: Yolanda Ruiz, Senior Stakeholder
Liaison, Internal Revenue Service; Carole
Harris, Lead EDS, Illinois District Office,
Small Business Administration; Ana Marie
Inmon, Agency Owner, Nationwide; and Janice
Lopez, Managing Director Entrepreneurial
Services, Director, Women’s Business Center.
According to Ruiz, good record keeping is
essential for a business owner to monitor the
progress of their business, prepare financial
statements (key to securing loans) and file their
tax return(s). All of this cannot be done
alone and a reputable accountant to do it is
Attendees were welcomed with a networking
breakfast and opening remarks from Patricia
Mota, president of HACE; Robert E. Bard,
president & CEO of LATINA Style, Inc., and
(L-R) Patricia Mota, President, HACE; Alicia Rioso,
LULAC National VP for the Elderly; Socorro Garcia,
Prospanica; Judith Ruiz-Branch, Better Business
Bureau; Janean Prosecky, the Thread Gallery; and
Blanca Vela, Hyatt.
(L-R) Alfredo Morales, Area Manager, AT&T; Delia
Gutierrez McLaughlin, President & CEO, Coda
Consulting Group; Salina Rivera, CEO, MIYAN Media;
and Judith Ruiz-Branch, Public Relations, Community
Outreach Coordinator, Better Business Bureau.
recommended. “Do your best and hire the
rest,” shares Ruiz.
The Successful Marketing Strategies:
Promote Your Business and Yourself panel
was led by Judith Ruiz-Branch, Public Relations,
Community Outreach Coordinator, Better
Business Bureau. Panelists included Delia
Gutierrez McLaughlin, President & CEO,
Coda Consulting Group; Salina Rivera,
CEO, MIYAN Media; and Alfredo Morales,
Area Manager, AT&T.
14 www.latinastyle.com LATINAStyle Vol. 24, No. 1, 2018
/www.latinastyle.com