ATTENDEE PROFILE
FOR FANS
» Attended an average of 2.9 Florida Spring Training games
» 25% traveled with children
» Main Reason for visiting:
• Spring Training (61%)
• Vacation (18%)
» Top 2 activities outside Spring Training:
• Dining out (60%)
• Going to the beach (44%)
» The average age of attendee was 52 years old
» Annual household income: $93,500
» Top origin regions
• Northeast 30%
• Florida 28%
• Midwest 20%
» Stayed in a hotel (34%)
» Traveled with one other person (45%)
» Drove to the destination (51%)
» 86% plan on returning next year
30%
18%
TS FLORIDA RESIDENRESIDENTS
OTHER florida
LOCAL OUT-OF-STATE RESIDENTS
52%
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