Welcome to the 2020 Diversified Machine Inc. Product Guide. This edition not only showcases the
latest DMI and Bulldog offerings, but celebrates DMI’s 20th Anniversary serving the Motorsports industry. We began producing the
DMI product line in 2001 and proudly displayed our modest product line and twelve page catalog that December at the Performance
Racing Industry Trade Show. And here we are. Twenty years later. Two thousand and twenty. Thousands of products. Thousands of
races. 7,300+ days of waking up thinking how we can make a product better, stronger, and faster. 7,300+ days of asking ourselves how
can we do better? How can we make something easier for our customers? How can we be the best company we can be? And over
those 7,300+ days we’ve experienced plenty of victories and suffered a few defeats. We made a lot of friends and sadly we lost a few
of them too. As The Grateful Dead said, “What a long strange trip it’s been.”
I’d love to tell you that in 2001 we had this grand plan. Actually, we were too naïve for that. LOL. But what we did have was a competitive
spirit, a hard work ethic, and some talent. Seven people remain from the original 13 employees pictured in the back of the original 2001
catalog. That’s pretty cool.
Two of those folks are owners, Jim and Tammy Haines. In 2001, Jim’s mind never stopped thinking of a way to make something better,
safer or faster. Fast forward to 2020 and nothing has changed. He’s still the same thinker and inventor. We brainstorm some ideas as
a group and Jim refines them and figures out how it’s going to work. And Tammy? She still has to make the money work. While we’re
having fun thinking of the next new product we want to make or machine we want to buy, Tammy gets to stress about the rising costs
of insurance, paying for the 18 skids of castings we just got in and wondering what we’re going to talk her into next. They say teamwork
makes the dream work and Jim and Tam have been great leaders for our team. I started at DMI in July of 2001. My qualifications were
showing up every day and knowing a lot of people in the industry. LOL. I picked up the phone, dialed some numbers, and lucky for me,
some people answered. We were off the ground and taking flight. And like Jim’s never resting mind, my desire to pick up the phone is
as strong today as 2001. If I’m not on the other line, I’ll take the call, and if you have to leave a message I do my best to get back to you.
I love acquiring new customers, seeing our racers’ successes and helping people achieve their goals. Not pictured in the 2001 catalog
is my wife, Jennifer. Technically, Jennifer started at the company in 2004. But that’s a little mis-leading since she is Jim and Tammy’s
daughter and has been here since day one. We’ve worked together since her start in 2004 and have been husband and wife since 2007.
Jennifer manages the office, handles inventory management, assists customers and works with our freight and packaging providers.
Most importantly, she keeps me sane. Again, teamwork makes the dream work.
Another original employee still with us is Adrian Shaffer. A successful sprint car driver, Adrian has worn many hats with the company.
Machinist, quick change rear assembler, sales/office and now assistant to our O.M. He was DMI’s first 20 year employee. If something
needs done, Adrian can do it. He’s been a great asset to the company and has been a vital part in the development and design of our
line. Two other original employees are Scott McComsey and Brent McComsey. Scott sets-up and runs machines in our mill department
and brother Brent sets-up and runs lathes. We can’t thank them enough for their 20 years of dedication to our company. The seventh
and final employee from the original catalog still with us is Matt Klunk. Matt did take a hiatus for a few years but returned in 2017. Matt
runs the shipping department and we’re glad he decided to come home. Another employee who wasn’t with us in 2001 but has certainly
devoted their time to us is operations manager, John Flory. John started with the company in 2004 and has been operations manager
for the last 10 years. Along with the responsibilities as operations manager, John has been the lead designer on all products since 2010.
John has elevated our design, research and development processes, and machining capabilities with his expertise. There have been
many other employees past and present. Every one of them has contributed to the growth and success of the company. We’re proud
of the 30+ employees that currently make up the DMI work force and that so many have dedicated such a large part of their lives to
living this dream with us.
The message I want you to take from the words above are that family and teamwork are what make DMI… DMI. When you choose to
purchase and use DMI products, you become part of our family. When you choose to purchase and use DMI products you gain every
one of our employees as a teammate. We will work with you to achieve the goal. And every customer is important regardless of the
goal. Whether we’re working with the guy trying to qualify for his first race or the superstar trying to win the biggest race of the year,
we do whatever we can to provide you and your team the opportunity to succeed. We want you to be as proud to use DMI products as
we are to have you using them. We’ll win together, we’ll lose together, but through it all, we’ll remain together. Thanks for choosing DMI
and have a safe and winning season.
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