BY MAURANDA DALZIEL
MARKETING MATTERS
ESPECIALLY NOW
Pivot! It’s a word that we have had to come to know – and
hear quite frequently – in the days since COVID hit. Being
able to adapt and change quickly and swift ly may have meant
the diff erence between survival and longevity for your
business. Between phases that are rolled out by the Governor,
and also how many clients / customers you can service
at one time within your brick and mortar, being able to
service or sell your products to your customers and clients
online is likely crucial for many businesses right now.
Allowing for an online presence can actually mean
much more benefi t for your business than you
may have realized. Do you off er a tangible product
that you can ship? Take this opportunity to
build out an ecommerce website if you don’t
currently have one. Doing so can not only help you stay in business
while your traffi c in-store is less than 100% capacity, but it
can also open up the opportunity for you to sell your products to
customers throughout the country.
Or perhaps you off er a service that you can provide off er online.
Do you normally host in-person classes? Move them to a virtual
setting! Th is could also potentially mean allowing more people to
sign up than could before now that physical space isn’t an issue.
With having an online presence, or a more robust online presence
for day-to-day business, also comes an increased marketing fl ow.
Now more than ever your marketing needs to take priority in
shop
LOCAL
shop
CHAMBER
Chamber members invest locally in our
community. Shop them, and you help
our community thrive! Find a Chamber
business at wakeforestchamber.org.
56 CIRCA Magazine | October • November • December 2020 | www.circamagazine.com
/wakeforestchamber.org
/www.circamagazine.com
