order to let your target demographic know
that you’re still here, you have adapted
your business to service them, you’re still
able to help them with what it is you off er,
and that you’re taking steps to ensure you
are doing it in the safest / healthiest way
possible. Allowing your customers and
clients to know you care is bound to be a
message through your marketing for the
foreseeable future.
As we all navigate through the remainder
of 2020, and the upcoming holiday season,
another component of your marketing
voice will likely entail sharing the importance
of shopping local. Many consumers
have long valued the “shop local” mindset.
However, with many large online retailers
also scrambling to stay in the black this
year, your message needs to be concise
and clear on why they should choose you
versus them.
Take to social media and share your story
about how your business got started; why
you do business in the Wake Forest, Raleigh,
Rolesville area; what you love about
the community as a whole; and dig deeper
into you personally – this helps people
to get to know you and like you … and
therefore, trust you. Most consumers, and
the community as a whole, are much more
likely to do business with those whom they
trust. Sharing more about yourself – the
person behind the business – will let the
community know whom they are supporting
when they buy local.
PRO TIP: Share a post to your business Facebook
page, then share that post to hyperlocal
community groups. Th is will help
increase your brand awareness and exposure
because it is shared from your business
Facebook page – and you are able
to quickly get more visibility organically
without having to boost a post.
Mauranda Dalziel is the founder and
CEO of Gather Group & Co., a full service
marketing fi rm located in Wake Forest.
She may be reached at 919-446-5511 or
gathergroupco.com.
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