looks so I M P E C C A B L E in her competition coats and
who ?????
Flying Changes
20 www.EliteEquestrianMagazine.com
EE
Have you ever WONDERED
how Charlotte Dujardin
ALWAYS
Welcome America to
Flying Changes Bespoke
Jackets, the official supplier
to team Great Britain. Not
only do we supply these beautiful
jackets to team riders, but the
affordability ensures all riders from all
levels and disciplines can enjoy them.
makes them
is the brainchild of Sarah Cheetham. Sarah is an
International Grand Prix Dressage rider, trainer and
British Dressage listed judge. In 2011, when the BD
dress code rules were lifted, she was inspired to
redesign the traditional tailcoat and came up,
with what was a truly unique look; a grey jacket
with a salmon pink trim. Never had this been
seen before.
Whilst competing at Harbury CDI her revolutionary
new design caught the attention
of fellow competitors. Their interest sparked
Sarah’s vision and opened the door
to a new passion for design and creativity.
From that first foray into design
Sarah has gone on to achieve much
success. Not only is she responsible for
creating the striking jackets worn by
the infamous Charlotte Dujardin and
Carl Hester, but she is also responsible
for the show jackets worn by the
whole of the British Olympic Rio
Equestrian team from Showjumpers
to the Para riders, each member
sporting a custom fitted Bespoke jacket.
“I joined Flying Changes Bespoke Jackets at the
end of 2016 when I became the first sponsored
rider in the United States” says Louisa- Marcelle
Eadie, a citizen of Great Britain but currently based
over here in the U.S. competing at International
Grand Prix.
“I was blown away with the quality of my jacket
from the machine washable stretchy technical
fabric, to the beautiful details and the tailored feeling
that the jacket offered me. I had been unable to
find this in any of the other competition coats on the
market. I even found myself getting remarks from the
judges on my test sheet about my beautiful eye catching
jacket, I stood out from everyone else. Every show I
went to people would come over and compliment me
on my jacket.
Because I truly believe in
this product, it has been
very easy for me to pro-
mote the brand. Over the last
year it has been a natural progression
into my new role as International Sales
Director as well as Brand Ambassador.
I want all riders out there to have the
opportunity to feel amazing in their
riding jackets whatever size, shape or
discipline.
Sarah and I are both riders and competitors
so I really believe we know
what you want and how you want
to feel. It has become another passion
for me as I have always liked to
look good and now I have this new
avenue of creativity that I get to share
being a part of Sarah’s team”.
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