THE SECRET TO A THRIVING BUSINESS:
Did you survive the end of the
year? Managing your business and
maintaining momentum during the
holidays can take a lot out of you. We
completely understand! Our to-do list
quadruples as we balance business
and personal obligations during the
holiday season.
And now in the new year, people have a sense of
renewal and starting fresh. Here are our time-tested
tips to help you work efficiently and roll that new
year’s momentum into your business. Make goals,
schedule your social posts and crush it.
PLAN OUT YOUR
CONTENT
A content calendar is
your plan of attack.
It helps you organize,
strategize and schedule
your content to all your
social media marketing
platforms.
First thing’s first: log off
of all social platforms
and silence your cell.
You can’t be multitasking
when creating
your calendar because
you have to hone in on
what your goals are for
the next week. We’re
focusing on a week
because your content
calendar will actually
change as you see what
strategy works best for
you. Once you get a hang
of the week, then you can
repeat, adjust, and extend
it to the month and
eventually the year while
sticking in/swapping out
special posts pertaining
to the holidays.
have a contest, offer
business related hacks,
share a funny video —
keep things fresh and
upbeat.
AUTOMATE
FOLLOWUP
Followup is the essential
process that can keep
you sailing smoothly.
We all know this, but
with juggling so much,
emailing clients one by
one isn’t efficient. We use
automated tools to help
us like Hubspot CRM
for emails, ManyChat
for Facebook Messenger
communications,
Klaviyo for e-commerce,
AdRoll for digital ad
campaigns and lead
nurturing with Marketo.
All of these systems
allow you to program
an automated response
once your contact takes a
certain action. One hour
spent setting these up
will give you 10 back, we
promise.
Rolling out the red
carpet for your customers
makes them feel special
and important. When
you ask if they have
everything they need or
if they loved their past
order, those customers
are 10 times more likely
to buy from you again.
Then, log back on to
CinchShare and schedule
it all!
BREAK IT DOWN
DAY BY DAY
When planning out your
week, think about what
you’re trying to convey
to your followers. You
want to be personable,
interesting, funny, and
educational so that they
keep coming back for
more of what you have
to offer. Remember to
stick to the 80/20 rule of
sales: 80% non-product
pushing posts (but still
related to your overall
business) and 20%
product focused posts,
where you get to show
off your products in a
non-spammy way. Use
engagement posts that
ask questions, do a poll,
EVERYTHING technology
Plan, Schedule, Automate
CinchShare CEO & Founder Jennifer Johnson
helps small business owners, direct sellers
and solopreneurs maximize their social media
marketing efforts with CinchShare — a simple,
yet powerful tool for social media management.
CinchShare serves hundreds of thousands of
users all over the world. Their software has
helped people from all walks of life build their
small business through social media marketing,
education and community empowerment.
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/EVERYTHINGBREVARD.com