One Michelin United Under
Sebring’s Big Tent
When you think of MICHELIN® tires at a
racetrack, you think of competition, endurance and
long-lasting performance. But when looking at Michelin
holistically, it is so much more than that.
What is One Michelin?
With a continued commitment to sustained mobility, Michelin’s
primary message this year is a unifi ed One Michelin.
Michelin is also committed to the larger purpose of the
movement of people, goods, services and experiences.
One Michelin drives the brand to help drive mobility forward
for all.
In 2020, Michelin will have 24 product launches in North
America, only four of which are for passenger cars and
light trucks. The MICHELIN® tire and Tweel products will
cover a range of vehicles from passenger cars to motorcycles,
scooters, bicycles, earth mover equipment, heavy
trucks, and even lawn mowers.
In addition to the tires people traditionally associate with
Michelin in North America, Michelin will also launch four
Guides in 2020 as part of the annual publication for California,
Chicago, Washington, D.C., and New York City.
The MICHELIN Guide originated as a means to encourage
people to go out and explore new destinations.
Michelin’s purpose dates all the way back to 1889 when
the Michelin brothers, Edouard and Andre, set the standard
it still follows today. It was not just about selling tires,
but also giving people a reason to travel, to explore and
break down their boundaries.
The Big Tent
Whereas Green Park may be the most notable (or notorious?)
community at Sebring International Raceway, the
Michelin tire workshop is essentially its own little commu-
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